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May 2015
 
 
 
Check Out Our Top Metrics for the State of the News Media, Video Ads on Mobile, Multiscreen Viewing, and More
 
 
 
State of the News Media 2015: 5 Key Takeaways
  • Out of the top 50 digital news sites, 39 now get more traffic from mobile than from desktops. But on only 10 of the top 50 sites did mobile users spend more time than desktop users.
  • Five technology companies, versus traditional news outlets, took in half of all digital display ad revenue ($50 billion), with Facebook alone bringing in 24%.
Video Advertising on Smartphones and Tablets Is Growing Three Times Faster Than Video Ads on Computers
  • Digital video ad revenue will reach $5 billion this year and is projected to hit $13.3 billion by 2020.
  • Video will make up 41% of total desktop display spend by 2020, up from 26% this year. 
The New Normal: Multiscreen Viewing
  • Use of smartphones while viewing television has jumped 40% in the past year, while simultaneous TV and tablet use has increased 39%.
  • Some 78% of TV watchers use a second device of some type during viewing, whether a desktop computer, laptop, tablet, or smartphone.
Read more Media Metrics details at www.tech4pub.com


 
 
 
 
 
 
 
 
 
 
 
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