Friday, April 10, 2015
Welcome! This week our roundup of interesting and noteworthy publishing industry stories cover The Wall Street Journal's approach to native advertising, the growing newsletter portfolio at The New York Times, the Instagram strategies of several major newspapers, a Q&A with National Geographic's head of cartography, and more.
Native advertising is serious business at The Wall Street Journal, but it isn't a cure-all, the company's head of global sales told Digiday. Among several challenges, ads designed to look like editorial content could confuse readers, making the practice risky for trusted news organizations like the Journal. That's why the newspaper is taking a conservative approach, the report said, with the goal of not just entertaining but informing.

Newsletters are big at The New York Times, targeting readers interested in everything from cooking to parenting to lifestyles. Poynter looked at why there's been a surge in newsletters among media companies and how the Times is improving the quality of its products, better customizing their content, and staying on top of what audiences want to read and how they want it delivered.

Instagram is another way newspapers are reaching out to audiences, mostly to promote brand awareness and build engagement with readers, according to the American Journalism Review. Its report detailed the variety of ways several major newspapers are using the visual platform, noting that many are building big followings and finding success.

National Geographic's Kaitlin Yarnall heads up the organization's maps, information graphics, and illustrations teams. In a Q&A, Yarnall discussed the creative aspect of cartography and how it's similar to and different from graphic design. She also offered advice for photographers and designers looking to work for top creative groups like NatGeo.
Infographic of the Week
A first look at the Apple Watch: To help you prepare for its upcoming release, we bring you a quick rundown of the Apple Watch, highlighting new technology that aims to make app navigation and connecting with people simple and seamless.

TFP's Infographic Pick of the Week explains how to optimize your site for mobile ahead of Google's April 21 update, and what happens if you don't.

ICYMI: TFP's Margot Knorr Mancini details highlights of the recent Exceptional Women in Publishing conference.
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