info@tech4pub.com 855.782.4357
         
 
 
Friday, October 28, 2016
 
 
 
Welcome! This week our roundup of interesting and noteworthy publishing industry stories focuses on Hearst's MagFront pitch to advertisers, how to succeed in content marketing, digital vs. traditional ads in local media, the challenges of Facebook's and Google's growing dominance, and more. Please read the full version here...
 
 
 
Hearst’s MagFront event showcased upcoming content plans across brands along with sponsorship opportunities.
 
Content marketing success depends on overarching strategy, says POP’s Joe McCambley in a Q&A.
 
Digital ads will surpass traditional ad media in U.S. local markets by 2018, according to new projections, reflecting in part the ongoing downturn in the newspaper industry.
 
Facebook and Google continue to rankle publishers, with more reports on the challenges the tech giants are creating industrywide.
 
 
Infographic of the Week
 
 
 
 
Digital news media is the focus of TFP CEO Margot Knorr Mancini's latest article. Get insights on the top factors impacting the industry today and how leading media organizations are responding to them.

October Book Picks: This month's related recommended reading list focuses on transformation in the digital news business. Learn from industry experts to prepare for changes ahead.

This week's InDesign CC Tip: Monica Murphy shows you how to use updated Mobile Intent page size options that make it easier to create layout renditions for multiple devices.

ICYMI: TFP's most recent infographic pick highlights the “entertechment” market, where the marriage of tech and entertainment are creating big opportunities for media and other companies.
 
 
 
 
 
 
 
 
Copyright ©2016 Technology for Publishing® LLC, All rights reserved.
You are receiving this email because you opted in at our website, or because you are a recent client of Technology for Publishing® LLC.