Friday, March 13, 2015
Welcome! This week our roundup of interesting and noteworthy publishing industry stories covers highlights from the PRIMEX conference, the end of popular tech blog Gigaom, how the publisher of Quartz is embracing uncertainty, the Clinton Foundation's International Women's Day ad campaign, and more.
At the PRIMEX conference, attended by Technology for Publishing CEO Margot Knorr Mancini, a number of industry executives shared some valuable insights. The COO of RR Donnelley discussed the need to respond to how users want to interact with content across all media, while the president of TNG detailed how the company recovered from Source Interlink Distribution's shutdown. Also, National Geographic's CTO offered his thoughts on taking risks, finding success, and lessons learned.

Tech blog Gigaom shut down unexpectedly Monday, saying it was unable to pay creditors in full. Claiming 6.4 million monthly readers, the site was supported by tech conferences, a white paper business, and some advertising. Among other reflections on what went wrong, Digiday reported that the site's demise should be "read as a cautionary tale of the risks of taking VC funding."

Quartz publisher Jay Lauf remarked at the Digital Media Strategies 2015 conference that only those media companies embracing uncertainty will survive. He shared his thoughts on everything from the death of the homepage to the need to develop for mobile first, and revealed how his company is responding to market shifts and reinventing itself.

The "Not There" ad campaign launched by the Clinton Foundation on International Women's Day removed the images of women from 40 existing advertisements and other media to highlight gender inequality. Media and other companies allowed their ads to be switched out in what The New York Times called a purpose-driven campaign, an increasingly popular marketing technique among top brands.
Infographic of the Week
Media Metrics: This month's Media Metrics roundup covers a spike in 'phablet' usage, a decline in newsstand sales, the must-have component of native advertising, among other topics.

Our Infographic Pick of the Week provides a broad view of native advertising, from who's buying it and where ad dollars are being spent to measurement metrics, barriers, and more.

InDesign CC Tip: If you want to open InDesign files created in newer versions, you can do a conversion with a single click from within CS6 or InDesign CC. Get more details on our blog.
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