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Friday, August 21, 2015
 
 
 
Welcome! This week our roundup of interesting and noteworthy publishing industry stories focuses on what's behind NBCUniversal's investment in Vox and BuzzFeed, unionization at digital media companies, the emerging role of engagement editor, the problem with Facebook video "aggregators," and more.
 
 
 
NBCUniversal is plunking down some big bucks on digital media outlets Vox and Buzzfeed, recently investing $200 million in each. Reports say old-school news, TV, movie, and video companies are looking to connect with the next generation of media consumers in fear of being left behind.

Industry unionization efforts could put a damper on the growth of young digital news sites, a Wall Street Journal article says. Vice, Gawker, and Salon.com are among the media outlets where employees are voting to unionize, but some are concerned that such moves could compromise what's made them successful: their agility.

Engagement editor is becoming an important role in newsrooms. As the title suggests, it involves getting readers engaged with the publication's coverage and community, a job requiring diverse skills like the ability to wear multiple hats, social media savvy, and analytics know-to.

Video "aggregators" are driving far more traffic on Facebook than original content creators. But there's still the problem of "freebooting," whereby channels upload clips they don't own to boost their views—a sticking point in the site's phenomenal video growth.

TFP is the media sponsor of the Idealliance Tech & Trends "Going Mobile" industry briefing on Sept. 10 in New York. We're looking forward to seeing you there—reserve your spot soon!
 
 
 
 
 
Women in Media Roundup: We look at the reinvention of The Hollywood Reporter under Janice Min, how even the earliest women's magazines mixed personal and politics, Harvard Business Review editor Amy Bernstein's plan to stay true to mission, and more.

TFP's August Book Picks focus on digital design, highlighting big-picture ideas, real-world strategies, case studies, tips, and more.

Our Infographic Pick of the Week explains why you need a social media calendar and how to create an effective one.

This week's InDesign CC Tip details all the updates in InDesign CC 2015.1, Adobe's latest release.

Adobe Digital Publishing Solution is here, and we've put together an overview of how it works in an infographic you can now download from our site. We'd love to hear what you think—send us your feedback!
 
 
Infographic of the Week
 
 
 
 
 
 
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