Friday, October 2, 2015
Welcome! This week our roundup of interesting and noteworthy publishing industry stories covers investor backing for social news app Nuzzel, how the merger of comScore and Rentrak could change the audience measurement industry, publishers bucking programmatic in favor of direct ad sales, virtual reality in newsrooms, and more.
News app Nuzzel curates stories based on what the user's social connections are sharing. According to reports, the backing of some media industry veterans indicates potential in a crowded market.

Audience measurement firms comScore and Rentrak announced they are merging, a move that could challenge industry leader Nielsen by changing the way media consumption is tracked.

Some publishers are ditching programmatic advertising in favor of more user-friendly approaches like sponsored content and customized ad formats.

Virtual reality news, also known as "immersive" storytelling, is set to go mainstream as more newsrooms experiment with technologies like 360-degree video, 3-D modeling, and interactive graphics.
Infographic of the Week
This week’s infographic pick highlights tips and practical advice on how to create content that's useful, well written, and engaging.

Our latest DPS 2015 Tip explains how to create a project in Adobe Digital Publishing Solution.

ICYMI: Are you ready for articlization, mobile snacking, and micromoments? TFP CEO Margot Knorr Mancini offers insights on these key trends.
Featured TFP Product
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