Read this month's Media Metrics Highlights below. Visit the Media Metrics blog to see our other top picks for this month!
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Media Metrics

Check Out Our Top Metrics for Native Display Ads, Ad Viewability, News and Learning Online, and More
Native Is Reviving the Display Ad: Here's Why Publishers and Marketers Are So Bullish
Native ad spend will hit $7.9 billion in 2014 and jump to $21 billion in 2018.

• Social native will bring in the most revenue between 2013 and 2018, while native-style display will grow the fastest.
More Than 56% of Ad Impressions Are Not Seen, Google Says
• Google found that 56% of all impressions were not viewed in a study of its display advertising platforms, and the average publisher's viewability rate was only 50.2%.

• The median viewability rate for above-the-fold ads was 68%, while those below the fold had a 40% rate.
 
News From Far Away Fares Better on the Internet
• Survey respondents said the Internet was most useful for getting information about products and services (81%), and accessing national (75%) and international (74%) news. However, using it as a source for local news rated low.

• 72% reported that they benefit from the vast source of information, and only 26% said they are overwhelmed by it.
Find more metrics details at www.tech4pub.com
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