Friday, April 17, 2015
Welcome! This week our roundup of interesting and noteworthy publishing industry stories focuses on how BuzzFeed can benefit from the lessons of earlier media pioneers, Rodale's launch of its rebranded Organic Life magazine, a new quarterly travel title from Smithsonian, winners of Hearst's first Editorial Excellence Awards, and more.
BuzzFeed's success, and how it parallels that of media innovators from earlier eras, was covered by The Atlantic, which detailed the rise of Time, USA Today, and MTV. It examined the ways in which the online news company can benefit from the lessons of those examples and how its approach to news delivery is shifting the entire industry.

Rodale's launch of Organic Life, a rebranded magazine covering organic lifestyle, is about reaching new audiences and new advertisers, the company's president said. Other recent efforts toward that end include an e-commerce site, clean-eating and women's running sites, an online learning site, and plans to start a video network.

Smithsonian Enterprises is planning to introduce a newsstand-only print quarterly focused on travel. The title will rely on premium pricing rather than ad sales, with each issue centered on a destination featured by the Smithsonian Journeys tour group.

Hearst's first Editorial Excellence Awards event recognized a number of titles for both print and digital achievements. Winners included Harper's Bazaar, Food Network Magazine, Cosmopolitan, HGTV Magazine, O, The Oprah Magazine, Marie Claire, and Esquire.
Infographic of the Week
Media Metrics Roundup: Our latest installment of Media Metrics looks at messaging app retention rates, magazine industry growth, social media preferences, and more.

This week’s infographic pick highlights the digital threats publishers face, including types of fraudulent activities, efforts to police bot traffic, and the cost of ad fraud.

Our InDesign Tip explains the Find/Change dialog, a tool that lets you make automated changes throughout selected text, an individual story, an entire document, or all open documents.
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