info@tech4pub.com 855.782.4357
         
 
 
September 25, 2015
 
 
 
Welcome! This week our roundup of interesting and noteworthy publishing industry stories covers The Washington Post's plan to publish all its content to Facebook Instant Articles, winners and losers in the age of ad blocking, how media outlets are "slimming down" news for readers, a study on mobile apps vs. website audiences, and more.
 
 
 
The Washington Post is "all in" on Facebook's Instant Articles with a plan to run every one of the approximate 1,200 stories it publishes each day on the social platform. Facebook recruited a number of other top publishers as well and announced it will be expanding access.

Ad blocking winners and losers is the topic of a report that says readers, big platforms, ad block app makers, and diversified publishers stand to gain the most. On the loser side are ad tech networks, small publishers that don't have resources to support native ads, and readers, too, if premium content disappears as a result.

Making news digestible with bite-size summaries and digests is the focus of top media outlets as readers struggle with information overload. Nieman Lab reports on how BuzzFeed, The Economist, The New York Times, Quartz, Vox, and Yahoo News "slim down" the daily news for their audiences.

A comScore study found that while users spend most of their time in mobile apps these days, websites have bigger audiences. The reason? "Because of fluid linking of content on social and search, it's easier to attract audiences on the web," says analyst Adam Lella. "It's just harder to keep them there for long periods of time." 
 
 
Infographic of the Week
 
 
 
 
Ready for articlization and mobile snacking? In her latest article, TFP CEO Margot Knorr Mancini takes a look at these new content delivery models, noting content structure is key.

This week’s infographic pick brings you the results of a recent study on mobile usage across generations.

DPS 2015 Tip: Monica Murphy explains how to create and organize roles and permissions, making it easier to add and manage users when building apps.

TFP's September Book Picks offer more insights on articlization in the mobile world. Check them out and let us know what you think!
 
 
Featured TFP Product
 
 
 
 
 
 
Copyright ©2015 Technology for Publishing® LLC, All rights reserved.
You are receiving this email because you opted in at our website, or because you are a recent client of Technology for Publishing® LLC.