September 2015
Check Out Our Top Metrics for Digital Media Consumption, Magazines Leading in Mobile, Lifetime Usage of Mobile Apps, and More
Digital Media Consumption Is Booming as Investment Floods In
  • Time spent consuming digital media in the U.S. increased by 49% over the past two years.
  • Between June 2013 and June 2015, consumption of digital media jumped 90% on smartphones and 64% on tablets.
  • Time spent viewing digital media via desktop also grew, by 16%.
These Are the 10 Magazines With the Biggest Mobile Readership 
  • 26% of magazines' total readership in July came from mobile, an increase of 18% over the same period last year.
  • Desktop audiences decreased slightly, to 15% compared with 16% last year.
  • The number of print and digital subscribers continued to decline, making up 57% of audiences vs. 64% in 2014.
Mobile Apps Have a Short Half Life; Use Falls Sharply After First Six Months
  • Use of mobile apps drops significantly after the first six months of launch.
  • About a quarter of apps are launched just once.
  • Smartphones account for 82% of mobile app launches, while tablets generate 17%.
The Top 4 Questions Publishers Have for 'Going Mobile'

Check out the TFP blog for a preview of the questions that will be covered at the Idealliance "Going Mobile" event on Thursday, including:
  • What shifts are really impacting the mobile publishing market today?
  • What's the mobile outlook for the next three to five years?
  • What related challenges do publishers face?
  • What strategies will help publishers achieve mobile success?
Join us for a lively discussion of these topics and much more!
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