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Media Metrics

Check Out Our Top Metrics for Facebook, the Mobile Evolution, Video Ad Viewability, and More
 
2Q Earnings: Facebook Has 1.32B MAUs, 1.07B Mobile MAUs, 399 Million Mobile-Only MAUs
Facebook's latest earnings report shows the company grew to 1.32 billion monthly active users (MAUs), up from 1.276 billion at the end of the first quarter and 1.115 billion a year ago.

The company reported revenue of $2.91 billion for the same period, an increase of 61% year over year.

IDG Global Mobile Survey Puts Spotlight on the Mobile Evolution

• Mobile is overtaking traditional media, with 50% of survey respondents using a tablet to get their news and 40% replacing their desktop or laptop with a tablet device.

• Also, the number of smartphone users who watch online videos jumped from 61% in 2012 to 75% in the latest study.

Viewability Drives Awareness, Recall, Intent, TubeMogul Study Shows

Serving ads on sites with higher viewability rates nearly doubled purchase intent in this study: 10.4% on sites with greater viewability versus 5.6% on those with lower viewability.

Higher viewability rates also resulted in better message recall and product awareness.
 
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