July 2015
Check Out Our Top Metrics for Brand Content Engagement, the Tablet Market, Book and Journal Publishing, and More
Engagement With Brand Content Soared 52% Last Quarter
  • U.S. brand content saw 52% more engagement in the first quarter of 2015 compared with a year ago.
  • Users liked, shared, favorited, or commented on brand content across Facebook, Instagram, and Twitter almost 13 billion times in Q1.
  • Instagram drove the big push in engagement, with an increase in brand fans of 138% and a jump in posts per brand of 21%.
A Close Look at Why the Tablet Market Isn't Coming Back
  • The tablet market contracted for the second quarter in a row at the start of 2015, with a 6% year-over-year decrease. In contrast, the annual global growth rate in 2011 was 305%.
  • First-quarter shipments of iPads dropped 23% year over year, the biggest quarterly decline yet.
  • Overall, the CAGR from 2015 to 2020 is projected at just 2.5%.
AAP Says Book and Journal Publishing Grew 4.6% in 2014
  • The U.S. book and journal publishing industry saw net revenue of $27.98 billion in 2014, a 4.6% year-over-year increase.
  • A chunk of the growth was due to a 4.2% increase in the trade category, which generated $15.4 billion in revenue.
  • The ebook category saw 3.8% growth with an estimated $3.4 billion in revenue.
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