Welcome! This week our roundup of noteworthy publishing industry stories focuses on recent experiments by Facebook and Google, a survey on native ads, choosing sides in Amazon’s dispute with Hachette, and more.
PUBLISHING INDUSTRY HIGHLIGHTS OF THE WEEK:
- Given recent reports that Facebook manipulated Newsfeed content to see if that would affect users’ moods, and Google has emphasized positive World Cup search trends, Ken Doctor has a message for both companies: stop playing mind games with users.
- In a study by Contently, two-thirds of survey respondents said that they felt “deceived” when they realized they were reading or viewing sponsored content. Upworthy, though, says its native ads get triple the shares and attention time compared with its editorial content.
- On Gigaom, Mathew Ingram explains why consumers should be rooting for Amazon, not Hachette, in the companies’ ongoing dispute over ebook pricing. That sparked a good debate in the article’s comments section that’s worth a read too.
- Meanwhile, in a letter to Hachette authors and their agents, Amazon said that while the negotiations continue, it will give authors 100% of the revenue from its Hachette ebooks sales.
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WISHING YOU PUBLISHING SUCCESS!
Margot Knorr Mancini
Founder & CEO, Technology for Publishing