March 2016
Check Out Our Top Metrics for Mobile Data Used by Ads, Magazine Social Audiences, Digital Ad Spending, and More
Ads on News Sites Gobble Up as Much as 79% of Users' Mobile Data
  • A study found ad content accounted for 18% to 79% of mobile data transferred.
  • JavaScript elements, which publishers often use for ads and visuals like animations, increased use of mobile data by another 6% to 68%.
  • Researchers estimated advertising accounts for about half of all the data used by publisher pages loaded over mobile data networks on the iPhone 6.
Magazines Boost Social Media Audiences 
  • Consumer magazines increased their total social media audience by more than a third in 2015, adding 220 million new likes and followers across major platforms.
  • Instagram was the fastest growing platform for magazines last year, with a 189% increase in followings.
  • Consumer magazines also showed more social activity than all other media, generating 9.5 billion total social actions compared with 7.5 billion for TV and 6.6 billion for online-only media.
Study: Digital Ad Spending to Overtake TV by 2017
  • Mobile ad spending will hit $43.6 billion in 2016, a 38% year-over-year increase. Based on that projection, digital ad spending will surpass TV’s majority share in 2017.
  • Mobile now makes up 63.4% of total digital ad spending. By 2020, it will account for about 70% of total digital ad spending and 32.9% of overall spend.
  • Print magazines will take a 6.8% share of total ad spending in 2016 and only 5.6% by 2020.
Study: Customers (Especially Millennials) Hate When You Fail to Deliver Cross-Device Experiences
  • 66% of users polled said they get frustrated when content isn’t synchronized across their devices.
  • Millennials are the largest cross-device group, with 90% saying they switch devices mid-activity compared with 76% of Gen Xers and 58% of those 55 and older. Overall, 79% move from one device to another during an activity.
  • On average, consumers own 7.2 devices and use 3.1 devices daily.
  • 92% of consumers own smartphones, and 26% own two or more smartphones.
See the full list of recent Media Metrics
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