Read this month's Media Metrics Highlights below. Visit the Media Metrics blog to see our other top picks for this month!
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Media Metrics

Check Out Our Top Metrics for Consumer Magazines, Social Network Demographics, Holiday Spending, and More
 
The 2014 Consumer Magazine CEO Survey
• Although print faces declines, Folio reported that print advertising still accounted for 43.6% of all ad revenue in 2013, while digital brought in just 11.3%. It said those figures are not expected to move more than 2 percentage points in 2014.

Consumer magazines are more profitable than they have been at any time in the past five years: Only 9% of publishers were in the red in 2013, compared with 12.6% over the past five years and a high of 18% in 2012.
The Demographic Trends For Every Social Network
• A recent demographics study found that women in the U.S. are still more likely to use Facebook over men, by 10 percentage points, and more than half of teens have used the social network more this year than last year.

• It also showed that among U.S. adults, LinkedIn is more popular than Twitter, and Twitter has become more male-dominated: 22% of users are men, while only 15% are women.
15 Holiday Retail Stats That Every Marketer Needs to See
• Adobe's annual holiday shopping forecast estimated that 31% of online sales on Thanksgiving will be via mobile. That compares with 21% last year, reflecting a year-over-year increase of almost 48%.

• Across mobile devices and desktops, shopping on Thanksgiving, Black Friday, and Cyber Monday combined is expected to generate about $6.5 billion in sales this year.
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