Friday, April 1, 2016
Welcome! This week our roundup of interesting and noteworthy publishing industry stories covers how The Atlantic is kicking it with sponsored content, more updates to Facebook Instant Articles advertising policies, how The Economist is approaching platforms, the revival of Metropolitan Home, and more.
The Atlantic’s native ad efforts are producing phenomenal results, with the publisher estimating sponsored content will account for 75% of its ad revenue this year.

Facebook Instant Articles has revised its advertising policies, allowing publishers to run video ads in their content and include an additional ad unit at the bottom of every article—changes that stand to increase ad impressions by over 20%. 

The Economist’s platform strategy is based on a "read, watch, and listen" approach, offering content that "makes sense" for its audience members, whether they want to read, watch, or listen to it.

Metropolitan Home will be back on newsstands this month under Hearst ownership. It's bringing back the former Hachette title to target Gen Xers now purchasing homes.
Infographic of the Week
This week's InDesign CC Tip: Have InDesign CC 2014 documents you want to save in InDesign CC 2015? Monica Murphy details a simple update to InDesign's Save As function that saves steps—and time!

AEM Mobile Version 2016.4: We give you information on all the new and improved features and bug fixes in the latest Adobe Enterprise Manager Mobile release.

ICYMI: Check out TFP’s Media Metrics roundup as well as our infographic pick, highlighting what makes consumers engage with content.
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