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Friday, February 20, 2014
 
 
 
Welcome! This week our roundup of interesting and noteworthy publishing industry stories focuses on Forbes' decision to run a native ad on its cover, Facebook's mobile news and video push, how The New York Times is reaching out to a younger audience on Instagram, LinkedIn's gains in the media race, and more.
 
 
 
Forbes ran a native ad on its latest cover, breaking one of the few remaining taboos in the publishing industry, according to Advertising Age. It reported that the move brings the practice of native advertising into "mostly uncharted waters for magazines" as publishers struggle to offset declining newsstand sales and ad revenues.

Facebook's mobile and video push is in full gear as it continues to pursue partnerships with publishers. The Hollywood Reporter covered an event at which Chief Product Officer Chris Cox said the aim is to improve the mobile news experience and provide more tools like auto-play to video makers.

Instagram is getting attention from publishers as well, including The New York Times, which is ramping up activity on the platform in efforts to grab the attention of young news consumers. Rather than trying to drive traffic to the site, an audience development editor at the newspaper said the idea is to build brand awareness with "incredible visual storytelling."

And LinkedIn is gaining speed in the race among social platforms to get into the publishing business, according to a report by Gigaom, which noted that even though the company brought in close to half a billion dollars in ad revenue last year, it's often overlooked as a competitor.
 
 
Infographic of the Week
 
 
 
 
Make Your Pages Panel Work Harder: TFP's Mary Lester recently re-explored the Pages panel in InDesign and discovered new ways to work better and faster. She shares those tips in her latest blog.

This week's infographic pick highlights the critical role data is playing in content decisions, as well as the need for better technology to manage it.

InDesign CC 2014.2 release notes detail new features including Creative Cloud Libraries, an updated Welcome Screen, the ability to print the current page, and more.
 
 
Featured TFP Product
 
 
 
 
 
 
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