Welcome! This week our roundup of interesting and noteworthy publishing industry stories focuses on the digital-to-print rule, a Q&A about Consumer Reports' revamp, the (mostly) bad news about the state of journalism, Meredith's native ad strategy and licensing deal, and more.
PUBLISHING INDUSTRY HIGHLIGHTS OF THE WEEK:
- If pressed to put a number on success, digital publishers often say it's 10%, meaning digital is 10% of a print magazine’s total circulation.Talking New Media looked at four consumer magazines to see if the digital-to-print rule is a reasonable goal.
- Consumer Reports' Ellen Kampinsky and Brent Diamond discussed how the magazine's revamp went and how they plan to keep the 78-year-old brand relevant as the way consumers get their information continues to change.
- “The Bad News About the News,” an essay by Washington Post veteran Robert Kaiser offered a bleak outlook for journalism as we know it. But, as Poynter reported, he holds out at least a little hope around news models like ProPublica, Vox, and local sites.
- Meredith is the latest publisher to turn to native advertising to help boost revenues. Later this month, it will begin running branded content such as recipes, articles, and videos in new "Buzz" columns on its top websites. The content will be shaded in gray and labeled as sponsored.
- Meredith also announced that it bought the rights to Martha Stewart Living and Martha Stewart Weddings in a 10-year deal under which it will take over all operations except editorial.
RECENT POSTS FROM THE TFP BLOG:
WISHING YOU PUBLISHING SUCCESS!
Margot Knorr Mancini
Founder & CEO, Technology for Publishing