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February 2017
 
 
 
Check Out Our Top Metrics for Journalism Trends, News Alerts, Desktop SearchiPad Sales, and More Here
 
 
What's the Big Journalism Trend for 2017? Fear (Oh, and Voice News Bots)
  • While 70% of media leaders say worries about fake news on social networks will "strengthen their position," 46% are more concerned about the role of platforms compared with last year.
  • Another major concern is financial sustainability, with 33% of those in the newspaper business more worried about their company than last year.
  • Other trends include voice news bots like Amazon’s Alexa and Google Assistant. Among the apps expected to play an "important" or "very important" role this year are Facebook Messenger (56%), WhatsApp (53%), and Snapchat (49%).
Reuters Study: News Alerts Have Great Potential
  • 39% of consumers in Taiwan receive news alerts, followed by 33% in the U.S., 27% in the U.K., and 24% in Germany. But only half of all app users receive news notifications.
  • 38% of those who don't get news alerts have "no interest" in getting them in the future. But 31% of that group said they might be interested if alerts were customized to their interests, and 36% said they would be interested if they could control the number they receive.
  • Three-quarters of users (73%) who do receive news alerts are satisfied with the number of alerts they receive, and 72% said news notifications are "a critical backbone" of journalistic missions.
The Desktop's Death Has Been Greatly Exaggerated
  • Desktop search still dominates during the workday and remains the platform of choice for certain research and complex purchasing decisions.
  • Desktop accounts for 80% of conversions compared with only 20% on mobile.
  • While users now spend three hours a day on mobile devices on average, 90% of that time is spent in apps.
Apple iPad Decline Continues with 19 Percent Drop in Holiday Quarter
  • iPad sales in the holiday quarter fell to 13 million units from more than 16.1 million units in the same period last year.
  • iPad revenue for the period was down 22% from about $7 billion to $5.5 billion.
  • About 8 million fewer iPad units shipped in the quarter compared with the first quarter of 2015.
 
See the full list of recent Media Metrics
 
 
 
 
 
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