Robert Taddeo, Australian Operations Director for Pernod Ricard with Julian Hudson, CEO of Glaciem Cooling

Glaciem partners with Pernod Ricard Wines

Glaciem Cooling Technologies, an innovative Australian battery manufacturer, has partnered with Pernod Ricard Winemakers (PRW) to complete a world-first example of sustainable wine making with the installation of Glaciem’s Thermal Energy Storage (TES) battery.
Now fully operational at the company’s Rowland Flat site in the Barossa Valley, the system integrates super-efficient ammonia refrigeration with Glaciem’s award-winning Phase Change Material energy storage that captures and stores energy and releases it when needed. 
Hughes worked with Glaciem to announce the successful launch of the TES battery at PRW with the aim of highlighting the partnership to Australia’s finance and investment community. After engaging with the Australian Financial Review, Hughes secured a picture-lead story in the paper. 

Read the full story here

Borough Markets founder Grant Baker with South Australian Chief Entrepreneur Jim Whalley

Borough Markets to rival eBay and Amazon

A new e-commerce platform to give small retailers and service providers the power to compete with their much bigger rivals online – Borough Markets – has launched in South Australia and NSW. 

Borough Markets founder Grant Baker is hoping the platform, which also provides AI-driven marketing, will be a local rival to international e-commerce juggernauts eBay and Amazon. The platform allows businesses to share their database resources to deliver online marketing services.

Hughes PR recently helped Borough Markets to launch with an event featuring Spring Gully and South Australian Chief Entrepreneur Jim Whalley, including coverage in The Advertiser. Read more about the platform here.

CH4 Global CEO, Steve Meller

CH4 Global signs major licensing agreement

In November CH4 Global announced that it had become the first company to sign terms of agreement on a license to cultivate and market asparagopsis seaweed in Australia and New Zealand. 
The seaweed has the potential to be a game-changer in reducing methane emissions in cows, one of the world’s biggest contributors to Greenhouse Gas Emissions. 
Hughes led the publicity for the announcement in the Australian market while collaborating with teams in New Zealand and the US. Coverage appeared in the Australian Financial Review and on leading business newswires.

Read the full story here

OTR lends its support to the 2020 Christmas Pageant

Hughes client OTR is lending its support to this year’s National Pharmacies Christmas Pageant at Adelaide Oval as presenting partner for the Christmas Carols and the Light of Hope.
In a year of firsts for the Pageant, the Australian Girls Choir will create an event spectacular with the 100-strong Choir singing carols on-stage alongside a soon to be announced headline act. 

The Light of Hope ceremony will incorporate a truly memorable and poignant moment involving 400 dancers and more than 1000 candles. The audience at home and the Oval will be invited to join in with their mobile phone lights to help shine a light of hope for the future.  

Hughes has been working with OTR and Events SA on OTR’s support of the Pageant including the launch announcement which received a front-page run in The Advertiser featuring a photo taken by Hughes in-house videographer and photographer Serena Findlay.

Don't Become That Man

A staggering one in six Australian women have suffered physical or sexual violence from a current or former partner, yet services offering a ‘fork in the road’ for men to steer them away from abusive behaviour are virtually non-existent. Don’t Become That Man is changing this dynamic – offering early intervention and prevention programs for men who have concerns about their current controlling behaviour, and how it might escalate to violence.   

This innovative service is funded by the South Australian Government and has been pioneered in the state by Community Transitions. Hughes supported Community Transitions in developing a multi-channel awareness campaign for the service spanning earned media, radio, digital and physical advertising, and social media. 

In addition to earned media coverage across mainstream titles such as The Advertiser, other key interventions included a state-wide radio and poster campaign and the production of a new promotional video, which anchored social media engagement.


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