The latest news from Hughes PR, Adelaide - an experienced team of successful communications professionals. February 2013
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Welcome to the February edition of Hughes News

Million dollar views for a fraction of the cost at The Watson Apartments

The Watson Apartments at Walkerville will provide residents with sweeping million dollar views of the City and Adelaide Hills for a fraction of the cost when they go on the market in March.

Construction started this month on the 210 apartments and 30 hotel rooms in the $120 million development, with developers Asian Pacific Group announcing prices for the one bedroom apartments will start from just $270,000.

Asian Pacific Group Founder David Deague said The Watson Apartments and Hotel will help to attract younger people into Walkerville and add to the vibrancy of this attractive suburb.

“We think there’s a demand for higher density living on the city fringe as long as its well-priced, high quality and in line with the aspirations and lifestyle of local buyers,” said Mr Deague.

The Group currently owns and operates The Cullen, The Olsen and The Blackman in Melbourne.  Each Art Series Hotel is designed to embody an iconic Australian artist’s individual style and characteristics. The Watson is named after Tommy Watson, a senior Pitjantjatjara elder, and one of Australia's most collectable indigenous artists.

Learn more about The Watson or watch a video from the launch.

Welcome to Knight Frank

Hughes PR is pleased to welcome new client, Knight Frank (SA), to the consultancy.

Knight Frank has grown to become the world’s largest privately-owned global property agency and consultancy.

Today it is widely regarded throughout the world as the firm of choice for high quality commercial and residential property.

Find out more.

BankSA extends Fringe support

In fantastic news for South Australia, BankSA has committed to be the Principal Partner of the Adelaide Fringe for an additional four years, in a partnership that now extends to 2017.

BankSA Managing Director Jane Kittel said, “the Adelaide Fringe is a truly brilliant South Australian event that is important to the cultural, social and economic fabric of the State and we are proud to have played our part in helping the event grow and prosper.”

Learn more about the sponsorship or watch our video from the announcement on Adelaide Now.

Coles launches new recycling program

An Australia-first recycling program introduced at Coles’ supermarkets will solve South Australia’s long-standing problem of not being able to recycle soft plastics.
The REDcycle program, instigated by the RED Group and Coles, allows SA shoppers to drop their plastic bags and soft plastic packaging such as rice, pasta and bread bags into any of Coles’ 42 stores in Adelaide and have them recycled into garden furniture for the community.
Sustainability, Environment and Conservation Minister Ian Hunter officially launched the program this month at Coles Welland in Adelaide. Read more.

'Fess up and freshen up

Have you checked your fridge lately? Chances are you’ll find up to half your condiments are out of date – many of them by more than a year. If you don’t believe us, try it when you get home!  

Research by our client Beerenberg has shown that the No 1 Condiment Crime is keeping condiments well past their use by date – and that a quarter of Australians with out of date condiments in their kitchens hold onto them for more than a year after they are out of date.

Beerenberg is encouraging Australians to confess their condiment crimes for the chance to win a daily prize pack of delicious condiments. To enter, visit Beerenberg’s Facebook page.

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