The latest news from Hughes PR, Adelaide - an experienced team of successful communications professionals. August 2011
Dear Hughes PR Subscriber

Welcome to the August edition of Hughes News.

Tim has returned from his holiday in sunnier climes and we're all gearing up for Marketing Week next week. Hope to see some of you there!

McDonald's Australia is 40 years young

It’s 40 years since McDonald’s raised its first set of Golden Arches in Australia, and to mark the occasion Macca’s is paying tribute to the thousands of people who have contributed to and supported its restaurants across the country since the opening of the first in Yagoona, NSW in 1971.
Macca’s is celebrating all the moments which make it special, from its loved, iconic food, to the fast, friendly service in restaurant, reigniting the magic of McDonald’s for customers of all ages.
In South Australia, Hughes PR is helping McDonald’s tell its story and celebrating McDonald’s success in working with local suppliers, developing the skills of its team and giving back to the local community.


Locally, the McDonald’s story started with the opening of its first restaurant at Enfield in 1977. Today, the State is home to 50 McDonald’s restaurants and employs more than 3,500 people.
Michelle Prak

PR industry news

The Public Relations Institute of Australia (PRIA) has invited Michelle Prak, our Digital Consultant, to be part of a panel discussing ethics in public relations at PR Directions 2011. This national conference is PRIA’s flagship event for public relations and corporate communication professionals in Australia and beyond.

In other PRIA news, Tim Hughes, our Managing Director, and Consultant Natalie Ciccocioppo have been reappointed to the PRIA State Council for South Australia.

An army marches on its stomach

As Napoleon reportedly said, “an army marches on its stomach’, and so too do we! On 30 August Maggie Beer will transform Standard Issue Battlefield Army Rations into a gourmet dinner in aid of our client, Legacy SA.

“It’s going to be a wonderful night with after dinner speaker, Dave O’Neil from ABC TV’s Spicks & Specks, live music, Maggie Beer and a host of Adelaide celebrities.’’ Rainer Jozeps, Legacy’s CEO, said. All money raised will help Legacy to provide care and assistance to families of deceased veterans in South Australia. Tickets are $175 each, or $1,600 for a table of 10, and can be booked on 8231 9812.

Gold medal for McLaren Vale beer

While the world looks forward to the London Olympics, our client McLaren Vale Beer Company has won a gold medal of its own in London. Its VALE/DRY has been awarded a Gold Medal at the 2011 International Beer Challenge – one of only two Australian brews to win gold. Read more

Meanwhile, this week we joined McLaren Vale Beer Company to celebrate the launch of their new brew, Vale Dark. The event showcased the new American Dark Ale and introduced their new brewery premesis at Willunga. Check out the social photos from the night on MV Beer's Facebook page.

New funding win for Signostics

Our client Signostics has been awarded a $1.96 million grant from the Commercialisation Australia program to commercialise its next-generation handheld ultrasound device. The ‘Signos’ is the smallest, most affordable ultrasound device in the world and has been designed to streamline health services and extend the range of care offered by physicians via accurate on-the-spot ultrasound procedures. “The response we’ve had from medical practitioners in Australia and overseas for our handheld ultrasound products has been excellent and this funding will help us create new opportunities in the global $5 billion ultrasound market,” said Signostics CEO Dr Neil Bartlett. Read more

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