The latest news from Hughes PR, Adelaide - an experienced team of successful communications professionals. January 2013
Welcome to Hughes News.... This week we welcome back Digital Consultant Kate Potter from maternity leave and farewell Maya Rana. Maya has been a great asset to the team and we wish her all the best on her return to Melbourne.

Hughes PR is also pleased to welcome a number of new clients to the consultancy including Slingsby, Sherpa Group, Queensland’s Shute Harbour Marina project and the Asian Pacific Group. Read on for more news from Hughes PR and our clients.

Australia's biggest Cellar Door

Australia’s biggest Cellar Door will be created when more than 150 South Australian wineries come together under one roof at the 2013 Cellar Door Wine Festival Adelaide (February 22-24, 2013).

Managed and hosted by our client Adelaide Convention Centre, the 2013 Festival has attracted 30 new wineries to the annual event, which will feature thousands of wines from 13 iconic South Australian regions.

This year’s Festival will put a greater emphasis on South Australian food with a Tastes of SA Demonstration Stage and a new food producers area, supported by Event Major Sponsor, Primary Industries and Regions SA (PIRSA).

ACC Chief Executive Alec Gilbert said the Festival is developing into the biggest of its kind in Australia.

“Many visitors to the Festival are introduced to wineries they’ve never come across before and follow up research indicates they often later visit the winery as a result," said Mr Gilbert.

“Also, some of the smaller wineries don’t have cellar doors so the Festival provides a unique opportunity for visitors to meet these winemakers." For more information and to purchase tickets visit

Considering video in 2013?

Globally, four billion videos are viewed online annually with strong evidence suggesting that online video content is critical to remain competitive in today’s corporate communications.

Our recently launched Video Production Unit led by Emily Whitham is a natural extension of our digital and traditional communication service.

Our production capability includes video news releases, on-line promotional videos, investor presentations and internal corporate and training communications. Videos have already been produced for Beerenberg, the Economic Development Board of South Australia, McDonald's, Harcourts and mining company WPG Resources Ltd.

Learn more

Fuelling local cyclists

Our client Coles is once again sponsoring the Bupa Challenge Tour Ride being held this Friday 25th January. The ride from Modbury to Tanunda (127kms) takes the same route that the professional cyclists will take in Stage 4 of the Santos Tour Down Under.

As the official supermarket of the event, Coles will supply cyclists with snacks at refreshment stations along their journey and at the finish line including: 1500 sultana cakes, 15,000 bananas, 8500 muffins and 5500 pieces of seasonal fruit.

And come along to Adelaide Convention Centre’s Club Tour Breakfast on Sunday 27th January and join cyclist Katherine Bates to celebrate the end of the Tour. After breakfast don’t forget to catch all the live action of the thrilling final stage. Learn more.

Fellowship boosts SA arthritis research

South Australia continues to lead the way in arthritis research in Australia with the creation of a new three year research fellowship.

A partnership between our client Arthritis SA and the University of Adelaide, the fellowship will fund a postdoctoral researcher to undertake arthritis research and/or population and community based musculoskeletal research and health literacy.

Arthritis South Australia CEO Julie Black says, “We’re committed to supporting these researchers in their efforts towards improving the health and lifestyle of all people living with arthritis, including more than 300,000 South Australians.” Read more

Taking on the world stage

South Australia’s renowned performing youth arts companies, Patch Theatre Company, Slingsby and Windmill Theatre have recently returned from the US after staging their exceptional talent at the invitation-only International Performing Arts for Youth showcase.
Not only did the event give each of the three companies a chance to perform before an influential global audience, it resulted in the securing of an unprecedented number of future international touring dates.
Our client Slingsby presented a 10-minute excerpt from its award-winning production Man Covets Bird. In 2014, Man Covets Bird will tour Scotland and the UK and discussions are underway for a 2015 tour of North America including seasons in Cleveland, Memphis, Nashville, New York, Philadelphia and Vancouver. Read more.

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