Crisis management: how to prepare for the worst

Crisis communications is about preparing in advance for any kind of catastrophe or calamity that could befall your business. In simpler terms, “prepare for the worst, hope for the best”.
Companies often overlook the fact that media-driven public perception, factual or otherwise, can destroy a company’s reputation in the time it takes to send a tweet. So what should you be doing to be prepared?
Hughes consultant, Mark Williams, looks at the importance of having a crisis communications plan, and being ready for one of those ‘what if’ moments. 

Watch the video here and read the article here.

ENGIE helps Brisbane Catholic schools go green

More than 100 Catholic schools across Brisbane and South East Queensland will be powered by 100 per cent renewable energy, thanks to an innovative new Power Purchase Agreement (PPA) between Brisbane Catholic Education and ENGIE Australia & New Zealand
The PPA will supply electricity from ENGIE’s renewable energy portfolio across Australia. ENGIE will aggregate around 26,000 MWh per year of the key loads of Catholic Archdiocese of Brisbane buildings, which includes 115 schools and key Archdiocese and Centacare Catholic Family Services sites. 
Hughes worked with ENGIE to announce the new PPA across the mainstream media in Queensland, including a page lead in The Courier Mail, and the energy and Catholic press.

Read more here

Picture: Brisbane Catholic Education

Western Air to open office at SA Drill Core Library

Adelaide-based company Western Air, a high pressure equipment supplier to the mineral exploration industry, has been announced as the first private business to be invited to establish offices at the South Australian Drill Core Library, based at the Tonsley Innovation District.
Known as one of the most advanced drill core libraries in the world – holding 130 years of mining samples – the decision to partner with Western Air recognises the essential service it provides to the resources, mining and energy sectors in South Australia.
Western Air has been a pioneer in the development of high pressure compressors and boosters for more than 40 years, designing and building portable, custom-made units for drilling rigs, which are essential in the mineral exploration and oil and gas industries locally and internationally. Congratulations Western Air!
Hughes worked with Western Air, the SA Department for Energy and Mining, Tonsley Innovation District, Renewal SA and CORE Innovation Hub on a media release and associated press coverage, supported by social media management.  
Read more here.

Picture: Tonsley Innovation District

Families join forces to launch KIN Seafood

The next generation of three Port Lincoln-based tuna fishing families has joined forces to launch a new business aimed at testing and growing the Australian market for premium Southern Bluefin Tuna. 
KIN is the brainchild of Blaslov Fishing's Simoan Hayman and Craig Hughes, Dinko Tuna’s Lukina Lukin and Michael van Doorn, and the Stehr Group’s Marcus Stehr and Kylie Petherick.
This new generation of tuna farmers aims to re-energise the industry for the long-term through sophisticated consumer-based business modelling and marketing. 
KIN Premium Australian Seafood was officially launched with the opening of a flagship, concept store at Burnside Village in South Australia, with plans to expand into other states and take the refined model to the food capitals of the world.
Hughes provided media and publicity support for the launch including securing a front-page story in The Advertiser’s SA Business Journal.

Read more here

New community park opens at Glenside

Deputy Premier Vickie Chapman and Mayor of Burnside, Anne Monceaux cut the ribbon to officially open a new multi-million dollar community park at Glenside.
The ribbon-cutting was followed by a community come'n'try day for local residents.
Designed by leading landscape architects, the more than 15,000 sqm park incorporates an exercise track around its perimeter, a large multi-use grassed area for relaxation and recreation, playground and half-court basketball, family picnic area with shelters and BBQ facilities.
Hughes provided media management, event support and video production for the park opening for client, Cedar Woods.

Read more here.

Celebrating Primo Estate

Winemaker Joe Grilli's philosophy is that life is just too short to drink anything other than great wine.

With a rich family vigneron history in both Italy and South Australia, Joe has always been passionate about making wines that celebrate both regions. Over the past 40 years, this approach has earned Primo Estate a reputation for doing things differently - by helping to pioneer Italian winemaking techniques and grape varieties in South Australia.
Hughes was engaged to create this video to honour the history and philosophies of Primo Estate.


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