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Hughes News September 2015

Are you prepared for that issue?

It's often not a question of if, but when an issue or crisis will strike. Organisations should be proactive in taking preventative measures to avoid a crisis, and be prepared in case one strikes. But that’s the hard part. It’s a bit like writing a will or taking out life insurance. Most of us don’t want to think about it. 

If a crisis does occur, it need not be fatal. Indeed, if handled well, it can actually enhance the reputation of the organisation. Businesses often can’t avoid an issue or crisis, but they can plan for it. View our issues management case studies here or contact us to develop your issues management program. 

Beston serves up $127 million capital raising

Beston Global Food Company (BGFC) has completed its IPO capital raising and has listed on the Australian Securities Exchange with an initial market capitalisation of just over $127 million. The BGFC offering found strong appeal among Asian institutional investors as well as retail investors in Australia. 

Hughes developed and implemented the communications strategy for the IPO which included a mix of national media liaison and advertising, to complement an extensive global investor roadshow.  Read more about the IPO here.  

Best of the blog: LinkedIn perspective

In the latest Hughes blog, digital specialist Kate Potter explains the 'voice' and perspective that you should use for your LinkedIn profile to ensure you present yourself and your organisation professionally. Read more here.

For guidance and training on using LinkedIn for business development, promotion and networking, 
contact Hughes.  

House opening marks new era for SA children with autism 

Inclusive Directions Flinders Therapy House welcomed its first family at the end of July, with an official opening planned for September 17. The House, a partnership between Inclusive Directions and Flinders University, will see SA children living with autism and their families gain much needed and improved access to one of the State’s few evidence-based early intervention programs under the National Disability Insurance Scheme.

Hughes has worked with Inclusive Directions to manage its launch communications and stakeholder engagement program, including digital and traditional media which has resulted in prominent media coverage, including The Advertiser, ABC radio and through various other media outlets. 

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