Maintaining an agile social media strategy through the pandemic

Social media has taken centre stage through the COVID pandemic, coming into its own as a critical communication tool, from daily health messages to brands wanting to nurture and attract customers in an online world.

A brand can not afford to be tone deaf to their community’s feelings. After all, social media is just that – social. Brands that have been able to quickly and nimbly “pivot” their communications strategies have not just maintained, but perhaps even grown their relevance during this unique chapter of history.

Our Social and Digital Media Consultant, Haley Tamblyn, has put together some tips to help brands adopt a more agile social media communications strategy through COVID-19 - read here

Chapleys celebrate 70 years in business with new innovations

Adelaide’s Finest Supermarkets founder Nick Chapley, known affectionately as Mr Nick, is celebrating 70 years in retail with new innovations and investments in his family’s award-winning stores.

Nick Chapley, alongside his son Spero Chapley who is celebrating his 30th year in the family business, have plans underway for range of new innovations including investing in regenerative urban agriculture at their stores, a new fresh seafood experience and an events program to make their stores tourism destinations in their own right.

Plans are also underway to further expand Youth Inc. - a fully registered independent secondary school established by the Chapley family to provide education pathways for young people who’ve disengaged with the traditional school system.

The family is also looking for a suitable location to open another Foodland store.

Hughes worked with the family to tell their story and announce their new plans through a story that appeared recently in the Sunday Mail - subscribers can read the online article here

Read the full story here.

Picture: Nick Chapley and son Spero, who run the award-winning Foodland Frewville and Pasadena supermarkets. Credit: Roy VanDerVegt

Going to extremes to offer a Helping Hand

While many of us can cope at home for a few days in lockdown, Helping Hand Aged Care has gone to great lengths to make sure its home care clients going through self-isolation and quarantining at home still receive the personal care they need.

During the lockdown, Helping Hand’s home care staff ensured those who needed support services received them, including nurses and carers visiting clients wearing full personal protective equipment. With some staff also in isolation, it was all hands on board, with managers hitting the road doing their bit.

Hughes supported Helping Hand gain recognition with a story in The Advertiser. 

Storytelling becoming more animated

Animation is becoming one of the most popular video techniques to tell your story and engage your audience, and it's a trend that's only set to grow with the changing COVID-19 environment. 

Through voiceover and custom visuals, the use of animation enables a brand to create engaging content that conveys a message clearly and concisely, while also allowing the content to be personalised to the highest degree using brand aesthetics. 

In one or two minute videos, you can tell your whole brand story or promote a product or service. And in only 30 seconds, you can engage a potential customer with an animated video ad on social media. 

Watch our animation showreel here.


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