Sustainability communications: ESG vision and actions

Companies are facing increasing expectations from a range of stakeholders, from investors to consumers, on their approach to sustainability and ESG (Environmental, Social, and Governance). But how can a company clearly demonstrate and communicate the action it's taking? 
It can seem like a daunting process, but companies aren’t expected to know all the answers immediately. It’s about showing you have a plan and that you are taking steps now. 
Hughes consultant, Sam Hardy, looks at the approaches a company can take to begin showing the market they are operating sustainably.   

Watch the video here and read the article here.

Aerotech’s Black Hawks a game changer for aerial firefighting

In an Australian-first, Adelaide-based aviation company, Aerotech, has purchased two ex-US Military Black Hawk helicopters for aerial firefighting operations in Australia.
With preparations well underway for the next bushfire season, the Black Hawks will be the first Australian owned and operated and the first to be on the Australian civil aircraft register. The helicopters are fast, reliable, can be deployed quickly and drop more than 4,000 litres of water per load to contain fires quickly.
Hughes helped Aerotech show off the Black Hawk’s capabilities with a demonstration for media at the company’s Claremont Airbase in the Adelaide Hills.

Read more here

Enhancing dementia care at Helping Hand

Hughes has been working with Helping Hand Aged Care to promote its South Australian-first dementia scholarships, which were offered to 16 staff across the organisation, including at regional and metropolitan residential care sites. 

The scholarships have included training staff to better engage with residents, create personally-tailored activities and build relationships with clients they work with. Those staff will then go on and mentor three colleagues each, enhancing engagement and understanding of dementia across the organisation.

Hughes distributed a media release, organised media interviews and created a beautiful video about the program, featuring dementia care nurse Lynne and the resident she works closely with, Clifford.

Find out more here and view our video here.

Eyre to There breaks world endurance record for electric aircraft

SA’s Eyre to There Aviation, led by Barrie Rogers, has achieved a world endurance record for an electric aircraft. Flying a Pipistrel Alpha Electro aircraft, the team of three pilots plus support crew smashed the previous mark of 750km, set in Germany last year, by flying 1350km across the State. 
Because the aircraft can only fly about 125km before having to recharge, the team had to land in several remote locations, including dirt airstrips at Corunna and Nonning sheep stations on the Eyre Peninsula. They had to battle strong winds and rain as well as below zero morning temperatures as they hopped between Adelaide and Pt Lincoln via the Iron Triangle and the Mid North.
Hughes tracked their journey and provided media with regular updates as the team created the new global milestone.

Read more here

Optos Animation

Hughes worked closely with Optos to produce a vertical 30-second animation promoting the benefits of their unique cameras, used in optometrists throughout the world.

Optos cameras are the only ultra-widefield (UWF™) retinal imaging devices, which capture 82 per cent of the retina, compared to traditional eye exams that only capture 15 per cent. The animated video is being displayed in Australian optometrists, such as OPSM, to help inform patients of the benefits.

View the animation here.


Copyright © 2021 Hughes Public Relations, All rights reserved.
 You are receiving this email because you opted in at our website or your details are included in our client database.
Hughes Public Relations, Level 1, 187 Rundle Street, Adelaide, South Australia 5000
update your preferences or unsubscribe from this list