The latest news from Hughes PR, Adelaide - an experienced team of successful communications professionals. October 2011
Dear Hughes PR Subscriber

Welcome to the October edition of Hughes News!

45 Park display centre underway

Work on the $180 million 45 Park Gilberton development has started with the construction of a display centre on the former Channel 7 site.

The display centre will provide buyers and the community with detailed plans and display apartment will be built to the actual specifications and high standards to be featured within the development. Work on the display centre is expected to be completed by mid-October with the official launch of 45 Park Gilberton planned shortly afterwards.
45 Park will eventually be home to more than 200 premium quality apartments and Adelaide’s first communal garden within an apartment development, and offer residents and their guests exclusive access to nearly 6,000 square metres of fully maintained resort style landscaped gardens.

Hughes PR looks forward to working with 45 Park to help bring the first stage of this exciting development to market in late October this year.
For more information on 45 Park, visit

Dr Tiffany Gill, lead researcher and Renee Lang, young person living with arthritis

South Australians living with Arthritis on the rise

This month Hughes PR has worked with our client Arthritis SA to highlight its latest research that shows that one in four South Australians are now living with arthritis and thirty per cent are unaware of the type of arthritis they're suffering from. The key findings were announced at a Parliamentary Breakfast attended by politicians, media and key stakeholders from the health sector, followed by a media call which resulted in extensive print, online, radio and TV media coverage for Arthritis SA. To view the media release click here and for further findings from this independent research click here.

Welcome Zerella Fresh

Hughes PR has welcomed Zerella Fresh – one of Australia’s largest vegetable growers – to its client base. In partnership with Parilla Premium Potatoes, Zerella Fresh is the largest onion producer in the country and in the top three for potatoes and carrots. Hughes PR is supporting the company with its communications requirements as it continues its transformation from primary production into a vertically integrated paddock-to-plate food operation, which grows and packs approximately 170,000 tonnes of fresh produce every year. Read coverage in The Advertiser.

Social media monitoring

We've always included traditional media monitoring of press and broadcast as part of your service with us, but now Hughes PR is able to offer you a social media monitoring service. Monitoring what the community is saying about your organisation is a vital step in brand protection. We can provide you with the ‘heads up’ on what people are saying on Twitter, on blogs, YouTube and more. We can suggest ‘key online influencers’ you may want to engage with. We can also monitor what your competitors are doing online. For more information, please get in touch.

Poverty awareness

Anti Poverty Week – which runs from October 16-23 – provides the opportunity to understand the plight of others. Its main aims are to strengthen public understanding of the causes and consequences of poverty and encourage research, discussion and action to address these problems. If you’re interested in helping to reduce poverty and hardship here or overseas, why not organise an office activity during the Week or join in other organised events. For additional information and event ideas, click here. *Consultancy principal Tim Hughes is member of the SA organising committee.

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