Thinking Critical launched

Hughes is proud to be part of Thinking Critical, a ground-breaking global crowdsourcing challenge, fostering the growth of a world-class, critical minerals sector in South Australia.

The initiative is led by the Government of South Australia and Unearthed, and will see innovators from around the world supported to grow their critical minerals business here in the State. Hughes will collaborate with the Government to deliver strategic communications advice to participant companies as they establish their presence. 

You can find out more about Thinking Critical here.

Expanding Adelaide's affordable housing stock

In October, Unity Housing began building works on a major new $30 million social and affordable housing development at Henley Beach, which will see 70 new dwellings built on the site. 
A collaboration with SA Housing Authority, the development marks the latest stage of Unity Housing’s $45m three-year development program. 

Hughes worked with Unity to announce the latest development. As well as creating a set piece video covering the ‘sod turning', coverage was also achieved on Channel 7 News and in The Advertiser. 

View the video here and read the full story here

MicroSafe Care Australia Managing Director Matt Seifert with the Nanocyn product that kills COVID-19 in just 15 seconds. Picture: Roy VanDerVegt

Killing COVID-19

The TGA has granted approval to South Australian-based international biotech company MicroSafe Care Australia, supporting its claims that its registered hospital-grade disinfectant and sanitiser, Nanocyn, kills SARS-CoV-2 (COVID-19) in 15 seconds.

Nanocyn has been confirmed as the only hospital-grade disinfectant and sanitiser in Australia that can kill the COVID-19 causing virus SARS-CoV-2 at such a fast rate, compared with other more traditional products that take between one and 10 minutes to kill viruses on the surface. 

Hughes has been working with MicroSafe to promote their product, with coverage in newspapers nationally, on ABC radio and on 5AA.

Read more here

Building relationships through stories

Helping Hand has become the first Australian aged care provider to take part in the UK-based Bridging Ages program, joining with students from Mid North Christian College to build relationships with Home Care clients in Port Pirie as part of a project to connect with the community, reduce loneliness and share their life stories.

Helping Hand Home Care clients have been spending time and sharing their life story with a group of six senior students each, who will create a Life Story Book to present back to their new friend at the end of the project.

The Helping Hand Bridging Ages project has received significant regional and national coverage, along with an appearance on Channel 9’s 4.30pm news for CEO Chris Stewart. 

Read more here


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