What's behind you... doesn't matter. 🏎️  Compounding. Trying different perspectives. Remote is nearer: what's your strategy? 
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Hello there:

"What’s behind you doesn’t matter" said Enzo Ferrari. Take it with a pinch of context. His eye was on the next curve.

Ferrari also said one of my favorite things, "Aerodynamics are for people who can't build engines." Are you in the engine building business? Think strategic engine, content engine, communication or marketing engine. Any activity that allows you to refine a framework and system you can use time and time over. Build once, sell twice... or more.

You'll change the tactics, you'll monitor what works well and keep testing. But it's the engine that gives you performance... and that's not easily copied. Aerodynamics are easier to spot and imitate.

Technology is filled with engines that parse data, refine information, and serve up (more or less) relevant bits to do a job. This past week, The Guardian tested an AI engine to write an article. In fact, to write several articles on a topic. Human editors provided instructions and pieced the final result together.

GPT-3 is no R2-D2. But a simple application of AI to writing could be helping authors finish sentences with suggestions. In other words, consistently getting you out of trouble when inspiration is bleak. Writing with you, instead of writing for you.

But calling it intelligence... is a stretch. Apple co-founder Steve Wozniak says it's an extreme end of what computers can do. We're not there, yet.

Like many new innovations, It's a balancing act—to be excited about what could be, yet realistic in the technology applications that have actual present day value. 

The trick is to create proper feedback loops to create a stable system. The sensor in a thermostat affects control via comparison. What's the sensor in your system?


Another self-explanatory cover, this time
by Italian illustrator Davide Bonazzi.
Democracy in the balance says @ScienceMagazine.

What happens when there's no agreement on the sensor?
Democracy is losing ground around the world.
Polarization and disinformation
have rendered people
unable to agree on basic facts. 

Website, Twitter, Instagram.


Anything that compounds over decades can have ridiculous payoffs. Think permanent skills vs. expiring skills.

Expiring skills get most of the attention. The shiny new objects can drive short term performance. Mastering a new technology can be of value at first. Then the tech evolves...

Permanent skills are the things that have worked consistently for decades. At first blush they may seem stale and basic. Mastering critical thinking may not seem a big deal at first. But its importance never wear off.

Some permanent skills apply to many jobs:

- Getting to the point—learn to convey ideas simply. Even better if visually.

- Getting along with people with whom you disagree—this is especially useful with managers, leaders, and clients. Turn your disagreement into an opportunity.

- Getting out of people's way—resist the temptation to get involved when instead of value you could add burden. Seek first to understand.

- Being willing to adapt your views—will help you accept when skills are expiring. This is important in many scientific and engineering fields.

- Being comfortable with a certain degree of hassle—is another way of saying things will break or won't make sense. Evolve with it.

- Telling apart "out of favor" and "wrong"—this is about endurance. It will help you persevere with any long term project, or anything when your timing vs. industry cycles are out of sync

The little decisions we make every day are of infinite importance.


Doing what's right for the long term: People are loyal only to results:
  • Hence, a brand is what people come to expect of a business or organization. Facebook's brand.
Taking command by explaining things clearly:
  • Steve Jobs was a master at doing that. Take a look at how he was able to visualize the impact of a new operating system for Apple on developers' ability to deliver. Start at minute 8 with the mission, see how he brings it to life to minute 14:05. If you're curious about the event, watch more. Jobs is the only focused part. He owned the stage.
Our lives are not yet configured for remote work. Neither are our companies. But it will impact your strategy.

There's a lot more to it than the current circumstances at stake. How do we design environments where we can breathe and learn throughout our lives? Think innovation and also care and maintenance engine.

“Designing is a joy
but also a commitment,
a great responsibility."

- Cini Boeri
architect and designer, one of the three women who got a degree at Politecnico in Milan, 1951 died at 96

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