Copy
Making the cut. 🎬 Metaphors that change minds. 3 useful ideas. Spread the ❤️.
View this email in your browser
Share Share
Tweet Tweet
Share Share
Hello there:

Most of what I write doesn't make the cut.

If you think I write a lot... there's 90 percent of what I write that never gets published. Writing it anyway is super important for a simple reason: it's a way to see what you think.

Take digital, for example. Everything you do in digital should be for the implicit purpose of learning. If you're a strategist (and almost everyone is in some aspects of their job), then you know learning is critical.

Incurious people don't enjoy putting 90 percent of the effort into making the 10 percent work in the end. What makes it effective is the work you do to a better version. You've got to love the process to stick with it.

"Words and software share a wonderful attribute: write them once, and they can benefit an infinite audience at no additional expense," says First Round Capital.

Like in software, take good care of how words string up to provide meaning and inspire people, because they're expressions of intent... Write like you mean it.

There's a new line of code to connect things in words, as in software.

 


The creation of world renown architect Renzo Piano,
Genova San Giorgio bridge was inaugurated
on the two-year anniversary of
the Morandi collapse.

I've long believed that
we build too many walls
and not enough bridges.

Piano and his team, have built a couple
of remarkable bridges and buildings.
The groups philosophy:

A people-centric philosophy is at the heart
of the design process. Public spaces are integral to projects.
Better buildings make for a better world.
A successful building is one that improves
daily life for the people who live and work around it.


In Italian we say ‘Uno Spazio per la Gente,’
a space for people.

Practice principles:
People come first.
Lightness and beauty.
Thread softly.

+

August takes its name from emperor Augustus Caesar, literally "Venerable Caesar." We just said arrivederci to the other month named after an emperor: July.

The Romans called these months the "dog days of summer" because they were hot and sultry. But they were copying the Greeks, as they often did. Hellenistic astrology connected the period following the rising before the sun of the star system Sirius (dog star) with heat, drought, sudden thunderstorms, lethargy, fever, mad dogs, and bad luck.

Hence the "dog days."

Metaphors structure the way we think and talk. You can design a metaphor to change minds. Like insights, metaphors are a class of ideas created at the intersection of ideas and things whose connection is not obvious. You'll need to care for how you categorize and map concepts if you want to design a good metaphor that changes how people view something.

Metaphors impact creativity, writing, psychology, culture and cognition (that includes politics). While the origins of metaphors are in language, the origins of memes are in biology. They dip into art and fashion, which are faster ways to try new things.

Memes are self-contained packets of culture. Hence why culture can contribute to meme creation. Memes propagate by imitation. Think tunes, catch-phrases, fashions, ways of doing something like making pots and pans... LOL cats anyone?


If problems are puzzles (to solve), life is a journey (wonder what we do when we can't travel), and time is money (a product of neoliberal economics thinking) we owe these expressions to the lasting power of culture and its influence in language.

 

Can you see it?

This gadget will save you hours

How do you spend your time these days?

That flat tire cost me an hour

I've invested a lot of time

I don't have enough time to spare for that

You're running out of time

You need to budget your time

Put aside some time

Is that worth your while?

Do you have much time left?


Yet, there are cultures where that is not what time is. There are also different kinds of metaphors. What's your metaphor quotient?

Whether you're setting out to design a metaphor or create a meme, it's useful to remember culture can make it stronger. Hence why the Greeks constructed their work on top of culture, and the Romans imitated them. We're still using their ideas.
 
+
 

3 useful ideas:

You operate at two levels: 

1./ thinking and coming up with ideas is where you need fertile ground and a rich and deep depository of concepts, artifacts, research... your 90 percent;

2./ doing and coming up with a streamlined path to making something useful, usable, coherent, even critical, like a bridge... this is your 10 percent.

The second is not possible without the first.
 

“Building is the opposite of destroying.
Building is a bridge, a gesture of peace."

- Renzo Piano
Italian architect: the Centre Georges Pompidou in Paris, The Shard in London, the Whitney Museum of American Art in New York City
 




What's next depends on what's now, but it's not a straight line
 

Why simple rules produce better decisions

I ground all my sites here.
If you're a creator and are planning to ground your digital presence using WordPress, check SiteGround out.

Graduate to fast, affordable WordPress hosting.

Forward to a friend Forward to a friend
Thank you for reading. I appreciate you.
Valeria
Conversation Agent LLC / @ConversationAge
Website
LinkedIn
Facebook
Twitter
Copyright © 2020 Conversation Agent LLC, All rights reserved.


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp