August takes its name from emperor Augustus Caesar, literally "Venerable Caesar." We just said arrivederci to the other month named after an emperor: July.
The Romans called these months the "dog days of summer" because they were hot and sultry. But they were copying the Greeks, as they often did. Hellenistic astrology connected the period following the rising before the sun of the star system Sirius (dog star) with heat, drought, sudden thunderstorms, lethargy, fever, mad dogs, and bad luck.
Hence the "dog days."
Metaphors structure the way we think and talk. You can design a metaphor to change minds. Like insights, metaphors are a class of ideas created at the intersection of ideas and things whose connection is not obvious. You'll need to care for how you categorize and map concepts if you want to design a good metaphor that changes how people view something.
Metaphors impact creativity, writing, psychology, culture and cognition (that includes politics). While the origins of metaphors are in language, the origins of memes are in biology. They dip into art and fashion, which are faster ways to try new things.
Memes are self-contained packets of culture. Hence why culture can contribute to meme creation. Memes propagate by imitation. Think tunes, catch-phrases, fashions, ways of doing something like making pots and pans... LOL cats anyone?
If problems are puzzles (to solve), life is a journey (wonder what we do when we can't travel), and time is money (a product of neoliberal economics thinking) we owe these expressions to the lasting power of culture and its influence in language.
Can you see it?
This gadget will save you hours
How do you spend your time these days?
That flat tire cost me an hour
I've invested a lot of time
I don't have enough time to spare for that
You're running out of time
You need to budget your time
Put aside some time
Is that worth your while?
Do you have much time left?
Yet, there are cultures where that is not what time is. There are also different kinds of metaphors. What's your metaphor quotient?
Whether you're setting out to design a metaphor or create a meme, it's useful to remember culture can make it stronger. Hence why the Greeks constructed their work on top of culture, and the Romans imitated them. We're still using their ideas.