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Nickie Peña
Stone Brewing | PR Specialist
(760) 294.7899 ext. 1850
nickie.pena@stonebrewing.com
Berlin's Stone Brewing to Distribute Beer in Cans
2016 @StoneBerlin beer release schedule now available online
BERLIN (February 17, 2016) – Stone Brewing Berlin is announcing its 2016 Beer Release Schedule, which includes the fact that the brewery will be packaging its Berlin-brewed beers exclusively in kegs and…aluminum cans. The brewery, known for its bold and creative beers, will take a similarly innovative approach to packaging, putting the quality of its beers and environmental responsibility at the forefront of its European brewing operations.
“Experts today feel that cans are better for beer. Period,” says Greg Koch, Stone Brewing CEO & co-founder. “At the heart of our business is a dedication to fresh, high-quality beer and cans are the ideal packaging for preserving the unique, bold flavors we work so hard to achieve. Additionally, research shows clearly that cans offer incredible benefits in terms of sustainability and we are confident they will be the smartest decision in reducing our carbon and environmental footprint.”

Stone is the ninth-largest craft brewer in the United States according to the US Brewers Association, which defines craft breweries as small, independent brewers who use traditional or innovative ingredients.1 The company honors creativity, innovation and quality by brewing beers with incredible flavor profiles and taking measures to ensure that fans experience the beer fresh and as it was intended. This includes refrigerated distribution and “enjoy by” dates indicated clearly on packaging.

Aluminum cans were thoughtfully selected as the packaging of choice for @StoneBerlin:

  • Cans maintain the quality of the beer – Cans optimize the protection of flavor. They have an absolute barrier to oxygen and are the only individual packaging with an absolute barrier to light,2  preventing “stale” and  â€œskunky” off-flavors.
  • Modern aluminum cans have zero impact on flavor – One misconception about the quality of beer stored in cans is that aluminum migration can take place and result in a metal-tasting beer. Modern industry standards in can production prevents any aluminum reaction with the beer.3
  • Cans are lightweight and essentially unbreakable – They’re the easy choice when on the go at camping spots, the beach, hiking trails, parks, sporting events and more.
     

Stone Brewing is known for being one of the most environmentally committed breweries in the US. The same environmental philosophy will be applied to the company’s new operation in Berlin, Germany. This includes state of the art energy recovery system of our new brew house, which is expected to save 32 percent in thermal energy and 23 percent in water consumption during the brewing process.4

“Cans only require one-way transport and can be recycled anywhere,” said Koch. “Returnable bottles are highly embraced in Germany and we recognize that for some companies with relatively small distribution radiuses, returnable bottles may be a good choice. For a company like Stone distributing all across Europe and beyond, studies have shown that the additional trucking, storage, energy consumption for machinery and hot water, and the high use of cleaning chemicals is inefficient and an environmental negative. By using cans for our Berlin-brewed beers, we’ll be able to transport our beer using less fuel and in the most recycled package.”

When it comes to recycling, aluminum beverage cans in Germany have a consumer-driven recycling rate of 96 percent5 and current capacity would allow every aluminum can across Europe to be recycled.6 Aluminum can be infinitely recycled with no loss of quality7 and used aluminum cans can be recycled and back on the shelf as a new can in as few as 60 days—something that happens over and over again.Furthermore, each recycled beverage can saves up to 10 times of carbon dioxide equivalents. Recycling aluminum has more advantages than recycling any other beverage package.9

Stone Brewing will release four year-round beers in 2016, all of which will be brewed on the new Berlin 100-hectoliter brewhouse. The beers packaged in aluminum cans that will be distributed throughout Europe are:

Stone IPA – This is the iconic West Coast-style IPA that launched a generation of hop fanatics.
Stone Ruination Double IPA – “A liquid poem to the glory of the hop.” The first full-time brewed and bottled West Coast-style double IPA on the planet.
Stone Cali-Belgique IPA – A California-style IPA with a Belgian Twist.
Stone Go To IPA – A vibrant hop-bursted session IPA that delivers all the fruity, piney character of a much bigger IPA.
Arrogant Bastard Ale – Brought forth upon an unsuspecting public in 1997, this beer has become famous the world over for its aggressive, big character, uncompromising style.

Additional limited releases and specialties from Stone San Diego will also be available throughout Europe. A full release schedule can be found online at http://berlin.stonebrewing.com/stoneberlin-2016-beer-release-schedule

Upon completion of the brewery, visitors will be welcome to experience Stone’s brewing style, environmental approach and organic-focused destination restaurant, Stone World Bistro & Gardens – Berlin.

“I’ve heard it said that Berlin is paved in broken glass and bottle caps. We hope no one minds that we won’t be able to contribute to that particular element of Berlin culture,” Koch said with a laugh.

Photos
Can Mockups
Year-round Can Lineup

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Stone IPA
12-ounce Can

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Stone Ruination Double IPA
12-ounce Can

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Stone Cali-Belgique IPA
12-ounce Can

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Arrogant Bastard Ale
16-ounce Can

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References
  1. Retrieved January 28, 2016 from Brewers Association: https://www.brewersassociation.org/statistics/craft-brewer-defined/
  2. Kunze, Wolfgang, Technologie Brauer und Mälzer, ISBN: 978-3-921690-65-9, Auflage: 10. überarbeitete Auflage, Juli 2011, 1100 S., 900 Abb., Hardcover.
  3. Schrenk, Dieter, MD, PhD, Literature report on food packaging materials and their potential impact on human health, Professor of Food Chemistry and Toxicology, Technische Universität Kaiserslautern, Germany, 2014. 
  4. Retrieved February 11, 2016 from Krones [PDF] page 5: http://www.krones.com/downloads/equitherm_en.pdf
  5. Received January 28, 2016 from European Aluminium Association: http://www.european-aluminium.eu/wp-content/uploads/2015/03/EAA-Press-Release-2012Canrecyclingresult_20150316.pdf
  6. Metal Packaging Europe (2014). Metal Recycles Forever [PowerPoint slides]. Retrieved from http://new-box.com/wp-content/uploads/METAL-recycles-forever-presentation.pdf
  7. Retrieved January 28, 2016 from European Aluminium: http://www.european-aluminium.eu/sustainability/life-cycle-assessment/
  8. Retrieved January 28, 2016 from Beverage Can Makers Europe: http://www.bcme-deutschland.de/website/wp-content/uploads/2015/04/BCME_Deutschland_-_Ueber_die_Dose.pdf
  9. Retrieved January 28, 2016 from Beverage Can Makers Europe: http://www.bcme-deutschland.de/website/wp-content/uploads/2015/04/BCME_Deutschland_-_Ueber_die_Dose.pdf
About Stone Brewing
Founded by Greg Koch and Steve Wagner, San Diego-based Stone Brewing is the 9th-largest craft brewer in the United States. Stone has been named the “All-time Top Brewery on Planet Earth” by BeerAdvocate magazine twice. A leader in the global craft beer revolution, Stone is building a production brewery and destination restaurant in Berlin, Germany, as well as Richmond, Virginia. Brewing at both locations is anticipated to begin in spring 2016. Known for its bold, flavorful and largely hop-centric beers, Stone has earned a reputation for brewing outstanding, unique beers while maintaining an unwavering commitment to sustainability, business ethics, philanthropy and the art of brewing. Since its launch in 1996, Stone has donated more than $3 million to charity. For more information on Stone Brewing, please visit berlin.stonebrewing.com or the company’s social media sites: Facebook, Instagram, Twitter and The Stone Blog.
Media Contact: NICKIE PEÑA, PR Specialist | (760) 294.7899 ext. 1850 | Nickie.Pena@StoneBrewing.com
Copyright © 2016 Stone Brewing
All rights reserved.
Stone Brewing | 1999 Citracado Pkwy
Escondido, California 92029 USA
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