Which social media is right for my brand?
Choosing social media
The range of social media options is increasing at pace. Brands need to constantly evaluate new platforms to figure out if their consumers expect them to be there. But with a dizzying array of options, which social media will give the most uplift?
I believe there is no right answer to fit all brands. The question should really be in two parts:
Which social media are right for me and my brand?
Which social media are used by my target consumers?
In other words I believe there is, firstly, a place for doing something really great on your own terms on your own chosen platform. This means not blindly following consumers to the platforms they’re already on, but doing something amazing and true to yourself. The consumers that find you there will be rewarded with excellent content and engagement. Then you can look at what potential and real customers are doing on social media.