Time for change at The Toast!
Fresh Toast

Internet television reality

By Louis Eksteen


Internet television is the next marketing driving force after social. It's worth remembering television is the original screen. The first screen. Before computer monitors became commonplace, long before the concept of a second (mobile) screen, television (in quaint parlance "the TV set") ruled the living room. Now internet television is challenging traditional television broadcast models.

Realising your own internet television dream is easier than you think. Many people believe streaming television content such as movies and shows is prohibited by slow internet connections. While it's true that you need fast internet to stream internet television, an uncapped 4 MB ADSL line or equivalent will probably do the trick.

Fibre-to-the-home (FTTH)

With access to the internet becoming faster and cheaper, your streaming experience will improve over time. MTN's recent announcement of its massive fibre-to-the-home rollout means 1 GB internet speed could be relatively commonplace soon. With a 1 GB connection, a full HD (1080p) movie can stream, literally, in a couple of minutes.

Driving the adoption of internet television services are over-the-top (OTT) devices such as Apple TVRoku, Amazon's Fire TV and even Android TV. These new internet television gadgets allow you to easily (in most cases) access a huge range of content such as movies and shows, all on demand.

Good-bye pay-TV and the video store

You also don't have to pay a traditional pay television subscription fee, although some provides such as Netflix run a streaming subscription service (much cheaper than traditional pay television). The video store is already a relic of a bygone era.

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Time for change

By Kim Browne

April is one of my favourite months of the year. I love the change of season heralded by the golden colour of the trees. I look forward to changing my wardrobe for the coming winter. But mostly, I love the promise of holidays and family time.

It is my family’s tradition to do something special in April. After the December holidays, April usually means a mini destination treat, I always look forward to. For the last three years, April has been extra special though, as it now starts with the birthday of Twisted Toast Digital on 1 April.

From a small business perspective, April can be tough. The holidays play havoc with one's work schedule, clients are often away when you aren’t and want answers when you're gone and deadlines are more impossible than usual.

But somehow, we manage to get through it all and get rewarded with some extra down time.

Having settled nicely into our new offices for almost two months now, I am really experiencing the advantage of at least an additional two hours a day to spend at work, as I no longer have to sit in traffic to and from the office. That’s 10 hours a week and 40 hours a month — and that’s just me. Counting Louis, it’s 80 extra hours saved.

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On the Flipside
Sharlene Safi joins Twisted Toast Digital

Sharlene Safi is a graphic designer with 11 years' marketing and media industry experience. Her design philosophy centres on attention to detail, process and keeping things simple. Whether it's print design or digital design, quality, creativity and surpassing expectations is what she strives for in her work. Sharlene has spent much of her work life in magazines and has worked on Entrepreneur, heat and FHM, amongst others. She is a creative individual who loves a challenge.
The Bottom Line
Amazing Grace SDA Church

Following on from the redesign of the brand identity for Mandate Molefi and the development of a new company website, our client Nene Molefi commissioned Twisted Toast Digital to create a new website for Amazing Grace Seventh Day Adventist Church. The new website was launched recently, in time for Easter.
Follow the Red Robot
Launch of the Red Robot Blog

As part of its modern inbound marketing strategy the Red Robot Blog, a content website for RS Components South Africa, was created to share interesting and useful information, thoughts, research, pictures and inspirational articles. RS distributes more than 500 000 products in the electronic components and related markets. Follow the Red Robot at RedRobot.co.za
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