Internet television reality
Internet television is the next marketing driving force after social. It's worth remembering television is the original screen. The first screen. Before computer monitors became commonplace, long before the concept of a second (mobile) screen, television (in quaint parlance "the TV set") ruled the living room. Now internet television is challenging traditional television broadcast models.
Realising your own internet television dream is easier than you think. Many people believe streaming television content such as movies and shows is prohibited by slow internet connections. While it's true that you need fast internet to stream internet television, an uncapped 4 MB ADSL line or equivalent will probably do the trick.
With access to the internet becoming faster and cheaper, your streaming experience will improve over time. MTN's recent announcement of its massive fibre-to-the-home rollout means 1 GB internet speed could be relatively commonplace soon. With a 1 GB connection, a full HD (1080p) movie can stream, literally, in a couple of minutes.
Driving the adoption of internet television services are over-the-top (OTT) devices such as Apple TV, Roku, Amazon's Fire TV and even Android TV. These new internet television gadgets allow you to easily (in most cases) access a huge range of content such as movies and shows, all on demand.
Good-bye pay-TV and the video store
You also don't have to pay a traditional pay television subscription fee, although some provides such as Netflix run a streaming subscription service (much cheaper than traditional pay television). The video store is already a relic of a bygone era.