We're six!
April/May 2017


The road to our destiny

Kim and I are sitting down for breakfast at a fabulous foody retreat hotel in the Drakensberg during one of the legendary UpperCase Media management conferences/jols. During the session the day before we were introduced to this new thing, a kind of chat app with place for only 140 characters at a time. Little did we know…

The previous evening we had a pajama party. Now the renowned chef of Cleopatra Mountain Farmhouse (and previously Granny Mouse) fame brings us a breakfast of champions.

With delight, Richard Poynton announces: “Today we serve a truly special breakfast: Poached eggs and twisted toast.”

Kim leans over to me and says: “Now that’s a great name for our future agency”.

This was about six years before the creation of Twisted Toast. We still had to pay a few dues before our due date.

Kim and I had often spoken about launching our own business. A yearning to be in control of our own destiny gnawed at us for a decade or more. Ownership became our goal. When we saw the traditional magazine business facing the inevitable rise of the machines, it was time to jump and go.



This toast has been six years in the making


Like many South Africans I have been reading with horror what Zuma and his cronies have been up to overnight and am truly stunned how this man remains the president of our beautiful country. We should know better after everything we’ve been through! We seem to have slipped into a Zuma dictatorship and the burning question is what are we going to do about it. No-one else is coming to save us – ordinary South Africans like us have to do it ourselves, starting today. Sadly, this is no April Fool’s joke.

Despite the mayhem in our lives April is always a month to celebrate at The Toast. We launched the company six years ago and have steadily and consistently grown the business from a zero base to where we are today. Our staff compliment has more than doubled in this time and we have a wonderful collective of regular freelance contributors, some of whom we’ve been working with for 25 years plus!

My focus seems to have naturally re-shifted to wellness. Wellness of the business, wellness of our team and as I near my 50th birthday later this month, wellness of my family and myself. Truth be told, I’ve let “wellness” slip a lot these last few years as other things have encroached on my time.



The SALGA Municipal Barometer

Twisted Toast client Urban-Econ asked the agency to help with the launch of a new economic information tool. The SALGA Municipal Barometer is a benchmarking and comparison utility that aims at assisting municipalities around the country to plan better. Check out The Toast's blackboard animation video here.

Prestige College Private Schools

Twisted Toast assisted client Barnstone Education Group with the creation of a new website for its Prestige Schools unit.

Buffels Brew craft beer

Twisted Toast recently refreshed the brand identity of long standing craft beer client Buffels Brew.

The origin of “fall” as a name for a season isn't perfectly clear, though it’s thought that it probably came from the idea of leaves falling from trees (particularly the contraction of the English saying “fall of the leaf"). It first popped up as a name for a season in late-16th century England and became particularly popular during the 17th century, at which point it made its way over to North America. “Autumn,” meanwhile, came to English via the Old French autompne, from the Latin autumnus. From here, things get murky, but it’s thought autumnus probably came from an Etruscan word and is possibly related to the Latin augere, meaning “to increase.” 

Calling the season autumn first occurred in English in the 12th century, though was a rarity until around the 14th century. It then began to pick up steam and became common in the 16th century—about the same time “fall” popped up as the name for the season. Before the season was autumn or fall in English, though, it was called “harvest.”


Autumn in South Africa

Autumn in South Africa is from mid-February to April. It offers the best weather in some respects. Very little rain falls over the whole country, and it is warm but not too hot, getting colder as the season progresses.

In Cape Town, autumn is fantastic, with hot sunny days and warm, balmy nights which many people spend outdoors.


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