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Willful blindness in media and advertising

By Louis Eksteen

In her 2011 book Wilful Blindness, blogger, businesswoman and TED regular Margaret Heffernan argues convincingly that people often ignore the obvious for deep psychological reasons she calls willful blindness. People “deny truths that are too painful, too frightening to confront”. This ostrich-like head-in-the-sand behaviour can have psychological benefits, such as helping us cope, but in business it often leads to disaster.

Ignoring fundamental changes in one’s industry can be so seductive that you can become totally unaware of what’s really happening. I believe one of the reasons for a good holiday, or even a sabbatical, is too gain some perspective on things that may become “unseen” in the everyday hustle and bustle of working life.

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This month changed my life

By Kim Browne

A year ago our family started planning a diving holiday along the unspoilt Kwa-Zulu Natal coastline. We had loads of time to get our diving qualifications. But as John Lennon lamented: “Life is what happens while you’re busy making other plans”. Before I knew it, we had three weeks to go until departure, with no scuba-diving qualifications in sight...

Then Starcom’s Gordon Patterson and his better half Sonja Basson came to the rescue. In just three weeks they helped our family to qualify as PADI open water divers. This means we were ready to hit the big blue. Qualifying proved to be an incredible amount of fun, combined with useful learning. We are now totally hooked.

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On the Flipside
Dylan, Zoe, Kim and David Browne (front), with ace diving instructors Gordon Patterson and Sonja Basson (back) from Scubaversity during a short break from open water diving training.
The Bottom Line
CWS Infographic
Twisted Toast Digital's infographic for Chartered Wealth Solutions explaining the financial life journey.
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