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MARCH 2016
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FRESH TOAST

Internet security woes


BY LOUIS EKSTEEN

As web developers, we are often asked by clients if internet security exists. Our answer is no. All websites are at risk of being attacked, hacked, compromised or in some or other way interfered with by the dark masters of the web. This happens everywhere, all the time. If you cannot physically see a malicious activity taking place, it doesn’t mean it’s not happening.

Intel founder and digerati leader Andy Grove said it best: “Only the paranoid survive”.

Websites have to be secured as much as possible, regularly maintained and basically kept in good health all the time. This means one cannot simply leave a website out in the wilderness without regularly updating software and tools.

The internet is so pervasive these days, it’s difficult to think about life without it. A general perception is that the internet is always available, with some sort of switch in the cloud that’s permanently “on”. 

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EXPRESSO

Loving the Like

BY KIM BROWNE

Like is so over-used and I’m just loving the new Facebook emojicons. I had to physically stop myself from loving, wowing and laughing my way through the latest posts this morning. It’s nice to have an angry & sad face too – you don’t really want to “like” anyone’s misfortune. Awkward :(

I would say they’re just in time too, with stickers becoming an easy visual way to engage. As a hybrid marketing agency, engagement is really the holy grail. We’ve been amazed at the engagement we’ve had on the Manna vir die Boere campaign executed in a short month on behalf of client’s Atterbury Trust and Wildswinkel.

Support has been overwhelming and we have been touched by the Safrican generosity of spirit experienced. Well done to everyone involved in this wonderful initiative.

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THE BOTTOM LINE Recent work

Just One Lap

Simon Brown and Kristia van Heerden’s informative and useful new Just One Lap website went live earlier this month. Twisted Toast had a jol creating the site with this dynamic finance duo. Make sure to visit JustOneLap.com to learn about money in action.

Manna vir die Boere Konsert

The Toast is stoked to have been involved in the marketing campaign for the wonderful Manna vir die Boere Konsert initiative. The week after the huge Mumford & Sons show at Voortrekker Monument Amphitheatre, it was time to raise money for the drought-stricken farmers of South Africa. Reminiscent of Willie Nelson, John Mellencamp and Neil Young’s 30-year-old Farm Aid benefit concert, Manna vir die Boere Konsert featured Adam Tas with some of the best Afrikaans musical talent all on the same stage, all raising millions for all of South Africa’s farmers in need. As Laurika Rauch ended the show with the words “Oh send us just a little bit of rain” from her hit Stuur groete aan Mannetjies Roux, the heavens opened. There wasn’t a dry eye in the house.

Wildswinkel app

Our innovative client Wildswinkel, a leader in the game industry, tasked The Toast with creating a database-driven dynamic phone app in time for the huge Piet du Toit Wildbedryf auction they hosted this month. True to form, we loved the challenge and sighed a collective sigh of relief when the iTunes Store and Google Play Store obliged by publishing this informative app in time. Watch this space, as the app will be continuously improved and expanded over time.

Out and about

Design Indaba

The new social, working locally, and building worlds

Insights and thoughts from Design Indaba 2016


By Quinton Hoffmann

The Twisted Toast design team attended the Johannesburg simulcast of the final day of Design Indaba 2016, and came back with new ideas, things to think about and a ton of questions. This was my first time at the Indaba, so I was looking forward to the wonder of creativity that is mythologised by past attendees. I was not disappointed.


The new social


The idea of not judging the experience of others, especially regarding the way millennials interact with the world popped up in a number of presentations, from the young Global Graduates asserting the value of their experience of the world, to the digital designers and storytellers trying to engage with these fresh adults. Cecilia Martin and Klasien van de Zanschulp from Amsterdam’s Lava Lab, demonstrated how they used interactivity and social networks to enhance the gallery experience for young visitors by allowing them to interact with historical figures in paintings through a Facebook style social network, which led to visitors learning history in a highly engaging way. Treating the interaction with the environment through smartphones as “the new social” rather than “anti-social” made for a highly effective communication. The world is changing to accommodate the next generation and it is time for agencies to embrace this culture. Read more...

DID YOU KNOW?

Everyone is saying like, like all the time!


Just as in any other language, English has insignificant words that tend to be annoying, but enable a person to pause and think what they want to say next. Among these are the typical “um”, “ah”, “er” and even “you know what I’m saying”. But “like” has become so overused, that some people punctuate every sentence uttered with it. According to wikihow, the over-use of “like” started with the the rise of “valley-speak”, a stereotypical way of speaking that originated in Southern California in the ’70s. If you like like too much, follow these steps to stop. Stop saying the word "like".
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