Is virtual reality marketing around the corner?
It seems as if not a week goes by without a billion dollar, seemingly groundbreaking purchase by Facebook. Instagram at $1b seemed a steep price to pay for a company not making any money itself. Then, recently, came the $19b pay cheque for WhatsApp, without the company earning any money itself.
Now Zuck has bought virtual reality company Oculus for $2b, without the company having produced a purchasable product yet.
But as outrageous as the latest Facebook purchase may sound, I'm calling an uplift in virtual reality marketing. Who knows how long it will take, but I agree with Zuckerberg that virtual reality (and therefore virtual reality marketing), can become commonplace in as little as five to ten years' time.
Not so long ago many pooh-poohed the retro feel of 3D. But with Gravity's awesome effects, if you did not see this movie in spectacular 3D, you really missed out.