|Why content is big news at Coke
By Louis Eksteen
Jonathan Mildenhall, VP of Global Advertising Strategy and Creative Excellence at the Coca-Cola Company is fresh from one of Coke’s biggest years at the Cannes Lions International Festival of Creativity. In June the company was awarded the prestigious title of Creative Marketer of the Year at the festival, something Mildenhall has strived for since he joined the beverage group six years ago.
A proper ad ad man through his experience at a range of UK shops, including Bartle Bogle Hegarty, McCann, Howell Henry Chaldecott Lury, TBWA and Mother, Mildenhall was offered the opportunity to join Coke during a call from headhunters Heidrick & Struggles in 2006. “This job’s been better than I could ever have dreamed,” he enthuses...