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Why content is big news at Coke

By Louis Eksteen


Jonathan Mildenhall, VP of Global Advertising Strategy and Creative Excellence at the Coca-Cola Company is fresh from one of Coke’s biggest years at the Cannes Lions International Festival of Creativity. In June the company was awarded the prestigious title of Creative Marketer of the Year at the festival, something Mildenhall has strived for since he joined the beverage group six years ago.

A proper ad ad man through his experience at a range of UK shops, including Bartle Bogle Hegarty, McCann, Howell Henry Chaldecott Lury, TBWA and Mother, Mildenhall was offered the opportunity to join Coke during a call from headhunters Heidrick & Struggles in 2006. “This job’s been better than I could ever have dreamed,” he enthuses...

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Expresso

Open for busy-ness



By Kim Browne

Talk is cheap, money (or in our case signed cost estimates), buy the whiskey. The reasons why clichés are so popular because they are true!

Clients can call your ideas genius and tell you it needs just one more approval. But without that final signed CE, anything and everything (especially something left of field) can derail plans.

Sometimes a deal is so darn close you can taste it. But it never happens. Other times you write things off, not thinking they’ll actually come to fruition, only to be pleasantly surprised.

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On the Flipside
Truly inspirational, we <3 you back! #WorkThatMatters
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