Hello summer!
October 2018
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FRESH TOAST

The internet’s influence grows unabated
BY LOUIS EKSTEEN

In a sort of cosmic justice of sorts, long-established television is now starting to feel the internet winter. For years only traditional print media was hammered by the internet’s all encompassing advertising juggernaut.

These days venerable old media can seemingly only be saved by billionaire philanthropists. Bezos bought The Washington Post, Laurene Powell, the widow of Steve Jobs invested in The Atlantic and now Marc Benioff bought Time.

This reminds me of our time in the magazine world. During a memorable American Magazine Conference at the height of the golden age of magazines Ted Turner, whose company was then recently bought by TimeWarner, boasted about the group’s magazines housed in Time Inc: “All we have is Time and Life. What else is there? Oh, Money. We have that too”. Ja-nee.

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EXPRESSO

Who you gonna call?
BY KIM BROWNE

Over time we’ve realised we’re really only as good as our trusted supply partners. The people, companies, teams, organisations and others we work with to ensure we can deliver the goods for our own valued clients, are crucial to the continued success of our own business. Without those dedicated to help us we simply can’t operate.

Recently a sign appeared on the job list board in our design studio: “0 days without an accident urgent email”. This notice says it all. We’re in the business of solving our clients’ problems and providing rapid solutions for their most pressing issues. But we can’t do it alone. We depend on our long list of trusted partners to help us when we need it most.

The client/supplier relationship is one we value dearly. In a world continuously edging to cheaper and faster, our philosophy of better costs more has stood us in good stead. Goedkoop truly is duurkoop (cheap works out nasty in the end).

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The Next Generation of Cat® Excavators

Johannesburg launch

Three Next Generation 20-ton size class excavators from Caterpillar — the 320 GC, 320 and 323 — increase operating efficiency, lower fuel and maintenance costs and improve operator comfort compared to previous models. The new excavators offer unique combinations of purpose-built features designed to match customers’ productivity and cost targets.

Durban event

Twisted Toast is proud to assist Barloworld Equipment with the launch of the amazing Next Generation Cat Excavators in the South African marketplace.

Cape Town

So far Barloworld Equipment has hosted four exciting and successful launch event activations in Johannesburg, Durban, Cape Town and Bethal. The road show continues with more localized events in other regions towards the end of the year.

THE BOTTOM LINE Recent work

UJ Connective Conversation

Twisted Toast assisted HKLM with the creation of a new website and digital elements for the innovative Connective Conversation initiative from UJ.

Watch the first cloudebate here

Babirwa Game Ranch website

Babirwa Game Ranch provides a unique combination of privacy and luxury in the bushveld. This five star lodge offers a private PGA-rated 18-hole golf course, superb mountain bike trails from beginner to advanced, a lake ideal for fishing and kayaking, as well as extraordinary game and bird viewing opportunities. A luxury private clubhouse is par for the course.
Babirwa Game Ranch | Nothing comes close

Go with the flow

Next week Toasters David and Dylan Browne, as well as Louis Eksteen with Nkosi Mzolo will again paddle in the A-grade Hansa Fish River Canoe Marathon held over 82km near Cradock in the Eastern Cape every year. The team's new Twisted Toast Racing colours were launched at the recent VKB Liebenbergsvlei Canoe Race near Tweeling in the Free State.
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