If you’re on LinkedIn and even vaguely active on the professional social network, you will have noticed a spate of recent changes
to the way it which it looks and works. Far apart from being only a site for job seekers and recruiters, LinkedIn has now morphed, successfully, into a mobile professional network of connections and content.
The recruitment heritage of LinkedIn is not lost, today the last reason to update your profile regularly should be because you are looking for a new job. If, on the other hand, someone is looking to recruit you, you better make sure that your profile constantly puts your best foot forward.
Not having a regularly updated, professional profile on LinkedIn is akin to not being around when the phone rings. It is so important, in fact, that it can help you grow.
The importance of content
The braintrust at LinkedIn realised a year or so ago that the network has to deliver connectivity value to members in addition to simply offering a place to upload your CV. Noticing the rise of Twitter, specifically, they saw that Twitter was increasingly being used as a link engine. This means thought leaders, writers and others were linking to their own and other interesting content and sharing it out via tweets.
LinkedIn had an agreement in place with Twitter to allow users to auto-share all tweets in their LinkedIn status updates. But earlier this year Twitter stopped allowing this. LinkedIn saw it as a great opportunity to motivate its users to share their own content with their networks and keep it within the LinkedIn ecosystem.
This sounds as if it could fail miserably, because who would go to the trouble of sharing all that? LinkedIn solved this conundrum by creating a magazine-type, metadata driven compendium of content, personalised via interests. The company launched it first via its new iPad app last December.
The results are amazing. The amount of quality content shared amongst fellow-professionals now makes LinkedIn one of the best sources of up to date, industry-related content. I would venture to say it’s now better than Twitter for this purpose.