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How LinkedIn can help you grow

By Louis Eksteen

If you’re on LinkedIn and even vaguely active on the professional social network, you will have noticed a spate of recent changes to the way it which it looks and works. Far apart from being only a site for job seekers and recruiters, LinkedIn has now morphed, successfully, into a mobile professional network of connections and content.
The recruitment heritage of LinkedIn is not lost, today the last reason to update your profile regularly should be because you are looking for a new job. If, on the other hand, someone is looking to recruit you, you better make sure that your profile constantly puts your best foot forward.
Not having a regularly updated, professional profile on LinkedIn is akin to not being around when the phone rings. It is so important, in fact, that it can help you grow.
The importance of content
The braintrust at LinkedIn realised a year or so ago that the network has to deliver connectivity value to members in addition to simply offering a place to upload your CV. Noticing the rise of Twitter, specifically, they saw that Twitter was increasingly being used as a link engine. This means thought leaders, writers and others were linking to their own and other interesting content and sharing it out via tweets.
LinkedIn had an agreement in place with Twitter to allow users to auto-share all tweets in their LinkedIn status updates. But earlier this year Twitter stopped allowing this. LinkedIn saw it as a great opportunity to motivate its users to share their own content with their networks and keep it within the LinkedIn ecosystem.
This sounds as if it could fail miserably, because who would go to the trouble of sharing all that? LinkedIn solved this conundrum by creating a magazine-type, metadata driven compendium of content, personalised via interests. The company launched it first via its new iPad app last December.
The results are amazing. The amount of quality content shared amongst fellow-professionals now makes LinkedIn one of the best sources of up to date, industry-related content. I would venture to say it’s now better than Twitter for this purpose.
Continue reading the full story online.
CS Forum 2012
Content Strategy Forum

We sent our MD Louis Eksteen down to Cape Town to liveblog the Content Strategy Forum. Go check it out!
Buster Nut!
Buster Nut!

We recently produced our first set of client beer labels, and the experience taught us a lot about doing business.
Kim Browne, CEO of Twisted Toast
Musings from Kim, our CEO


October is always such a busy month and seems to disappear before you can really get into it! At The Toast we managed to sign two new project clients, which will allow us to do a whole bunch of new stuff to add to our portfolio in the coming months. As always, we’re working hard on creating additional opportunities for ourselves, as the majority of our work remains project based.

When projects come to an end, we need to replace them with new ones for new or existing clients. Contract clients are still very much a work in progress project for us, but we have some exciting prospects out there...

Investing in our own business (time, energy, thought and cash) is really important to us. So, in addition to creating our very own “
little brag book”, detailing some of the work we are most proud of, we’ve also been putting energy into sorting out our own house. Aside from installing a “traffic” white board at the agency and re-connecting with Basecamp, we’re also re-creating the Twisted Toast website, which has in our opinion outgrown its original simple design.

And on the subject of investing, we sent our MB Louis Eksteen down to Stellenbosch to attend the Content Strategy Forum on behalf of Twisted Toast. Read his live blog and related conference content for the latest thinking on brand content here.

Since October is the month for beer, we are very proud to have been asked to not only brew two variants of beer for a client, but have also designed three different beer labels for other clients this month. Cheers to that and perhaps a few more yet!


Read Kim's musings in full.
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