Toasting cold ❄️
July 2018
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FRESH TOAST

May the voice be with you
BY LOUIS EKSTEEN

I can’t stand Siri. Apple’s voice assistant is irritating beyond, because she always pops up out of nowhere when I’m actually trying to do something else. At Toast HQ we often hear someone shouting rude comments at Siri, such as “Shut up Siri!”. So at the moment I’m not a big fan of voice commands. But this Luddite attitude of mine will have to adapt, because voice is going to rule and sooner than I think. Some are calling this important sea change in communication “voice first”, as opposed to the “mobile first” recent past.

As with many other advances in modern connected technology, it all started with Amazon. The current richest guy in the world Jeff Bezos has an uncanny knack to create and dictate digital trends. Alexa, Amazon’s friendly voice companion emerged as part of the revolutionary Echo. 

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EXPRESSO

Warm hearts in the cold
BY KIM BROWNE

It’s truly heartwarming to be able to support worthy charities. The two institutions we assist as The Toast are actually a bit like our own family. Atterbury Trust and Hearts of Hope are the two causes we are committed to for the long term. It just so happens we completed the creation of two brand new websites for both of them this month.

In the cold winter time the need for cash and goods at all charities increase significantly as the cold weather exposes any lack of shelter, warm clothing and food, especially for children. Atterbury Trust and Hearts of Hope concentrate a significant portion of their activities of children and young people.

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A win for BWE and The Toast!

Barloworld Equipment recently won the Sales and Rental Solutions category in the Caterpillar Inc. ACAM Dealer Customer Excellence Awards for the marketing launch campaign for the new CAT® 426F2 backhoe loader.

The campaign, named Five rock solid reasons to buy a new 426F2, won gold in the ACAM region, which includes Asia Pacific, the Commonwealth of Independent States (the former Soviet republics), Africa and the Middle East.

Currently BWE and The Toast are hard at work creating a major new launch campaign and nationwide event series for the new Cat Next Gen Hex excavator.

Congratulations Dr Swanepoel!

Samantha Swanepoel (above, far right), Executive Head: Marketing and Communications Barloworld Equipment southern Africa recently completed her PHD in Marketing at the University of Pretoria's GIBS Business School. Her thesis Consumer Race & Multiculturation: Do racially ambiguous models drive greater advertising effectiveness across all races in an organic multicultural market? was published at the end of last year and she received her degree earlier in 2018.

THE BOTTOM LINE Recent work

Orange is the new blue

To launch its new pallet pool for leading logistics and supply chain company GLS, a LiebenGroup Company, The Toast created an Orange is the new blue campaign launched with significant impact and excitement at the recent SAPICS conference.

LiebenGroup sponsors truck for
Goedgedacht Trust

Goedgedacht Trust assists the needy to help themselves. One project supported by the trust helps the less fortunate to distribute high quality olive oil. LiebenGroup sponsors a distribution truck to assist this noble cause.

Babirwa Game Ranch

Babirwa Game Ranch provides a unique combination of privacy and luxury in the bushveld. This five star lodge offers a private PGA-rated 18-hole golf course, superb mountain bike trails from beginner to advanced, a lake ideal for fishing and kayaking, as well as extraordinary game and bird viewing opportunities. A luxury private clubhouse is par for the course.
Babirwa Game Ranch | Nothing comes close

New websites

DID YOU KNOW?
It does snow in these parts...

There is a widely held belief by many that it never snows in Africa. Not true! The amazing SnowReport.co.za website chronicles real snowfall in southern Africa. A must-read in these chilly times.

http://snowreport.co.za/history-of-snow-in-south-africa-1853-2014/

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