A marketing revolution!
In the mid-nineties the customer magazine industry was in the process of being formed. Entrepreneurial, marketing-minded journalists — especially in the UK — began creating magazines with content specifically aimed at generating positive brand association.
Understandably this content was fairly hard sell in the beginning. These early customer magazines generated information about brands and products with all the reasons to buy, buy, buy! Now, thankfully, the customer magazine industry has fully matured and brand magazines today generate useful, interesting content that still positively associates brands, but that add real value to consumers' lives. In particularly successful instances, especially in the food category, these customer magazines are not given away free, but sold, just like consumer magazines.
Today a new marketing revolution is taking shape. Brand content creation in real time, enabled by mobile digital devices and based on true media fundamentals, is rapidly changing the way brands communicate with fans. Real time marketing is what the gurus in the States are calling this sea change in brand communication.
Via the social web and app Internet brands can utilise exactly the same tools as professional media to communicate in a soft-sell way with brand fans. In some instances, epitomised by brands such as Burberry and Red Bull, brands are even beginning to see themselves as media owners in their own right.
Capitalising on this macro trend, Twisted Toast: Digital Media Architects is positioned as a brand content agency with the unique selling proposition of enabling brands to act like professional media. With a twist!