Email might be winning against spam
Email remains the number one business communication tool by a country mile. While chat apps have become hugely popular, even overtaking traditional social media in usage levels, good old email still rules. In the Radicati Group’s Email Statistics Report, 2016-2020, this sentence from the executive summary is telling: “Email use worldwide continues to grow”.
Email marketing remains truly effective, even though many people believe they never open marketing email. Due to the pervasive nature of spam or junk email, users have become so sensitive they do not want to even think about opening that dreaded unsolicited email. But useful, interesting email they find valuable has the opposite effect. People relate to email communication that helps, rather than irritates.
Email newsletters work
At The Toast our number one own marketing tool from day one has been our monthly email newsletter, TOAST. This remains true to this day, as virtually every issue of TOAST we send results in some form of positive new business discussion with current, former or new clients.