Marketing with a twist 
November 2017


Beware of click fraud

The humble banner ad originated at Wired magazine when its creator started using this advertising unit on the then-influential magazine’s website (HotWired) in October 1994. I remember HotWired well, as I was busy researching the early origins of the web for a varsity project. This was a time of basic HTML websites, without a hint of social media or a need for fake clicks on ads.

According to the history of the banner ad on the website, “the first HotWired banner ad was from AT&T, prophetically asking ‘Have you ever clicked your mouse right here? You will.’ “.

Fast forward to the hectic times of fake news and even more fake user accounts of today and click fraud has become a major issue for brand marketers worldwide. Programmatic 
(automated) banner and other online ad formats and distribution mechanisms mean human control over when and where online ads appear, don’t appear, are clicked on by a robot or by a real person, are seemingly a bit of a hit and miss affair.



Counting down ’til Xmas

It’s hard to believe Halloween has come and gone and we have officially entered the pre-Xmas madness rush to get everything done that is still outstanding. A client of ours asked me today what is our busiest time and reflecting back on the year that’s been, we seem to have just rolled from one busy season into another, without much time to take a break.

We do however believe that downtime is crucial and The Toast will be closing the office officially from 22 December – 3 January 2018, so everyone can come back rejuvenated in the new year. (Some of us are lucky enough to take a break from 15 December up to 8 January 2018.)

But before we get there, we’ve got a number of exciting projects on the go, with a new pitch going out just yesterday. Holding thumbs they choose us. Our clients are simply amazing and we are truly grateful that client referrals are the number one marketing tool we have in our arsenal. Another client actually asked me if I minded that they had referred us to a company that he thought could benefit from our services. For the record, we don’t mind at all.




Five Rock Solid Reasons to Love your Cat®

The Toast is proud to be associated with the countrywide launch of the brand new Cat 426F2 backhoe loader for Barloworld Equipment. Our new billboard is now flighting next to the R21 close to the new Barloworld Equipment Johannesburg Parts Distribution Centre located at 7B Lindsay Street, Witfontein, Kempton Park.

Kim Potgieter Website Launch

Well known financial life planner and author Kim Potgieter asked The Toast to assist her and her team with her new website.

Prestige College Enrolment “Seats” Campaign

Prestige College Independent Schools will open its third and fourth high quality independent schools in Protea Glen, Soweto and Kirkney, Pretoria West in January 2018. Existing schools in Thornview, Soshanguve and Crystal Park, Benoni also form part of the campaign.
Where Twisted Toast's name originated...
The South African Drakensberg is the country’s highest mountain range and home to wonderful getaway destinations. One such retreat is Cleopatra Mountain Farmhouse gourmet lodge.

Richard and Mouse Poynton (proprietors) cut their teeth at the well-loved and long-remembered Granny Mouse’s Country House. Having left Granny Mouse they established Cleopatra as a foodie’s paradise. Here they offer gourmet meals in an intimate setting with spectacular views and serene tranquillity.

Before the launch of Twisted Toast, we held a conference at Cleopatra. We thoroughly enjoyed the fabulous meals Richard conjured from his immaculate, intimate kitchen. One morning he presented an unusual treat: twisted toast and poached eggs. We loved the uniqueness of this special delight and we also knew we had found our destiny.

So that's how The Toast got its name... with a twist ;)
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