A mobile Facebook's higher influence
At Twisted Toast Digital we've recently been involved in a number of social media campaigns for a diverse range of clients. Facebook featured strongly in all these highly successful social activities.
The news this week that Facebook has delivered sterling financial results for its second quarter therefore did not come as a surprise. The company's focus on mobile is paying off big time.
Have stats, will sell ads
I'm fascinated by the traditional media and advertising industry's fixation with quantifiable "return on investment" metrics for social activities and advertising. In my opinion Facebook has managed to use this requirement for "provable" positive effects of investment to its own advantage.
One of its secret weapons is its ability to provide advertisers with statistics that show how many opportunities for exposure each advertisement can have.
Coupled with focused targeting (Facebook knows who you are), the social network has become expert at giving the advertising industry plenty of stats to mull over and prove to their clients their money is well spent.