The joy of giving back and Facebook's surge
Fresh Toast

A mobile Facebook's higher influence

By Louis Eksteen

At Twisted Toast Digital we've recently been involved in a number of social media campaigns for a diverse range of clients. Facebook featured strongly in all these highly successful social activities.

The news this week that Facebook has delivered sterling financial results for its second quarter therefore did not come as a surprise. The company's focus on mobile is paying off big time.

Have stats, will sell ads

I'm fascinated by the traditional media and advertising industry's fixation with quantifiable "return on investment" metrics for social activities and advertising. In my opinion Facebook has managed to use this requirement for "provable" positive effects of investment to its own advantage.

One of its secret weapons is its ability to provide advertisers with statistics that show how many opportunities for exposure each advertisement can have.

Coupled with focused targeting (Facebook knows who you are), the social network has become expert at giving the advertising industry plenty of stats to mull over and prove to their clients their money is well spent.

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Loving giving back

By Kim Browne

It makes me smile to be reminded of the wonderful South African spirit around Mandela Day. The fact that many Safricans pitch in and want to contribute their 67 minutes or more is always refreshing, as winter takes its last gasp. I love giving back.

School kids are mobilised to knit scarves, jerseys and blankets for the needy and events are organised to raise much needed funds. We are united in a common goal, giving back in a way that makes sense to us. How awesome is that?

As Cat Stevens laments in his classic Wild World: “There’s a lot of bad and beware”. Of course one day will never fix all the wrongs in the world. It’s easy to get disheartened by all the negative things that seem to surround us, but what this special time highlights is that small tokens of giving back can make a huge difference.

This month we’ve had so much fun being involved in some incredible omgee (giving back) initiatives undertaken by our client Atterbury Trust. There was the opening of the Triomf Clinic in Pretoria West, specifically targeting the elderly and children. Here, doctors give of their time to provide health care to people who could otherwise not afford it.

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On the Flipside
A toast to client John Burnett Insurance Brokers on the launch of their new brand identity. The response from clients has been overwhelmingly positive, according to Oliver Burnett. A good sign for things to come!
The Bottom Line
Twisted Toast Digital provides marketing services to the upcoming Klipkamp Buffelplaas Production Auction, 11:00 on 27 August 2014 at Zwartkloof, Bela-Bela. A legendary buffalo auction awaits!
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