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Six reasons why SurveyMonkey is the bomb

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The research industry, like many others, has for decades benefitted from excellent margins in an offline environment. With no real alternatives, market intelligence in the real world came at a premium. Not any more.

Thirteen-year-old SurveyMonkey is an inspirational example of a digitally disruptive offering that is delivering a quality service online. Cheaply. With no physical infrastructure needed, doing surveys online works well. Many others tried online surveying, but for my money, SurveyMonkey is the bomb.

The numbers agree. A Fortune article from January says the company’s revenue last year reached $113m. Its 40% annual growth looks set to continue.

The company was in the news earlier this year when it became evident CEO Dave Goldberg isn’t interested in an IPO a la Facebook, where his wife Sheryl Sandberg is COO. He reckons SurveyMonkey is generating enough cash for investors without having to sell shares.

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A spring in your step!

At a recent voice over recording, the artist said according to his grandmother, stress is a choice. I was quick to agree. But it got me thinking about what is stressing me out at the moment. The first word to pop in my mind was procrastination, the true thief of time.

Running your own business is a choice too. The most valuable asset is time. Yes, we all procrastinate. But, like all bad habits, this is one learnt over time. We put off that which we don’t feel like doing, or what we think we can leave to the very last minute. It results in a manageable project growing into an epic undertaking – albeit sometimes only in perception. We get away with it and do it again.

Frustration and time pressure builds, resulting in added, unnecessary stress. Some people thrive on this, but I’m not one of them. I really don’t see the point of taking the time to formulate action plans and timelines – just to ignore them.

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The Bottom Line
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