Six reasons why SurveyMonkey is the bomb
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The research industry, like many others, has for decades benefitted from excellent margins in an offline environment. With no real alternatives, market intelligence in the real world came at a premium. Not any more.
Thirteen-year-old SurveyMonkey is an inspirational example of a digitally disruptive offering that is delivering a quality service online. Cheaply. With no physical infrastructure needed, doing surveys online works well. Many others tried online surveying, but for my money, SurveyMonkey is the bomb.
The numbers agree. A Fortune article from January says the company’s revenue last year reached $113m. Its 40% annual growth looks set to continue.
The company was in the news earlier this year when it became evident CEO Dave Goldberg isn’t interested in an IPO a la Facebook, where his wife Sheryl Sandberg is COO. He reckons SurveyMonkey is generating enough cash for investors without having to sell shares.