Why holdouts lose out
A holdout is someone who refuses to accept change. They appear in all walks of life. Property holdouts are those people who refuse to sell their houses or buildings to make way for new developments. In the end they always lose, because new buildings are simply constructed all around them.
This recent story in Slate made me think about holdouts in all walks of life. BlackBerry fans refuse to budge to the almighty iPhone. (OK, I know, Passport is getting some relatively OK-ish press. But, really?)
The digital wave is replacing so many old-style activities, it's not hard to find analogue (old) holdouts who refuse to adapt to the digital (new) way of living. Sure, a retro throwback now and again is great (I'm loving vinyl at the moment), but it's not going to replace my developing streaming vibe.
McLuhan and Toffler
Some forward thinkers from an almost bygone era were warning against being a holdout a log time ago. Marshall McLuhan created the idea of a global village way back in the early sixties. Alvin Toffler started propagating the notion of a knowledge economy as far back as 1970 in his book Future Shock. He followed it up with The Third Wave and later Powershift: Knowledge, Wealth and Violence at the Edge of the 21st Century.
These McLuhan and Toffler ideas mean holdouts are simply wasting their time. New, faster developments in technology and societal shifts cause ever-rapid change. Holdouts lose because staying behind puts you out of reach and into touch.