Think before you post
The ridiculousness that is the American presidential race highlights, again, how social media as a universal platform for self-expression can change otherwise intelligent people into bumbling idiots. The latest spat between the president of Mexico and the Donald shows that who’ll pay for a wall – that will never be built – can, illiterately, “break” Twitter. Sigh.
It’s made me think, again, about why social media seems to bring out the more basic human instincts of fight or fright to the fore. I suppose we can add an idiocy urge to the list. Interestingly, for brands and public figures, it matters a lot who has access to the social media account. For big brands and schlebs, the likelihood is that a small army of handlers, advisors, brand managers, agencies and others basically take turns to post. So the level of discernible intelligence largely depends on who’s at the wheel of any given post.
Perhaps social missteps and general thoughtlessness has something to do with a mindset of not truly realising that, on social media, the conversation is between you and everyone else, not you and a definable person or group. Oh, and that nothing can ever be deleted once it’s out there.