Loving springtime!
September 2016
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FRESH TOAST

Think before you post


BY LOUIS EKSTEEN

The ridiculousness that is the American presidential race highlights, again, how social media as a universal platform for self-expression can change otherwise intelligent people into bumbling idiots. The latest spat between the president of Mexico and the Donald shows that who’ll pay for a wall – that will never be built – can, illiterately, “break” Twitter. Sigh.

It’s made me think, again, about why social media seems to bring out the more basic human instincts of fight or fright to the fore. I suppose we can add an idiocy urge to the list. Interestingly, for brands and public figures, it matters a lot who has access to the social media account. For big brands and schlebs, the likelihood is that a small army of handlers, advisors, brand managers, agencies and others basically take turns to post. So the level of discernible intelligence largely depends on who’s at the wheel of any given post.

Perhaps social missteps and general thoughtlessness has something to do with a mindset of not truly realising that, on social media, the conversation is between you and everyone else, not you and a definable person or group. Oh, and that nothing can ever be deleted once it’s out there.

CONTINUE READING...

EXPRESSO

Spring into action

BY KIM BROWNE

Spring is my favourite time of the year and after a tough few winter months, I am more than happy to throw myself into the last quarter of the year. I saw on Facebook earlier this week that Xmas is just 16 Mondays away…

This time of year does seem to fly by faster than other months and it is always our busiest time at the Toast – so hold onto your hats! To cope with the increased workflow we have beefed up our design team and look forward to welcoming Sharlene Safi back to the Toast from September.

There’s exciting times ahead! We are extremely pleased to welcome Barnstone Education to our growing list of clients and are thrilled to be working on the Prestige College brand.

We’d like to Toast our industrious Toast brand fans this month, who not only support us, but also recommend us to others. We are extremely grateful for your ongoing support. Sometimes we get the business and sometimes we don’t – but we always appreciate the loyalty shown to us. Word of mouth remains our number one referral of business.

CONTINUE READING...

THE BOTTOM LINE Recent work

Atterbury Property

Atterbury Property is a fast-growing South Africa-based property development group with an extensive footprint in Africa and Europe. The Toast assisted Atterbury with its new brochure. Have a look here. It’s a matter of association!

Barnstone website

Barnstone believes in investing with purpose. Its new education initiative housed in Barnstone Education holds tremendous promise to deliver excellent, affordable private education. Keep an eye out for the exceptional Prestige College brand. It’s an innovative new school concept that delivers. The Toast assisted Barnstone with its new website barnstone.co.za.

Barloworld Equipment

MORETHANMACHINES The Barloworld Equipment difference is that the company assists its many customers with much more than simply selling quality heavy duty machines. Associated products and services such as work tools, equipment protection plan and CAT© Finance make sure you get the most value and productivity from your association with the company that supplies Cat machinery in South Africa and beyond.

DID YOU KNOW?

Let's braai


National Braai Day was initiated by Jan Braai (real name Jan Scannell). Jan
travelled for 40 days to 40 places including all eight heritage sites in SA and achieved the world record for braaing for 28.5 hours! Source: braai.com
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