Why mobile video is big news
Mobile video is the trendiest news story in social land. Short-form video is all the range on social platforms. Opinions are many and varied about Twitter's Vine and Facebook's Instagram. It seems same-old, same-old still pictures are so 2012. Short moving pictures are hip.
But why is mobile video suddenly so important? It probably represents a significant tipping point in technological capability, specifically because short-form mobile video is now so share-able on social. Taking and sharing short mobile video is now as easy as pictures on your phone. This implies video format and duration differentiation, depending on access medium. Long-form video via desktop (YouTube and regular videos posted to Facebook and the open internet) is the norm, while short-form video now dominates social mobile (with Vine and Instagram).